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Latest In: Demand Generation

Automating Customer Lifecycle Management Brian Wetterling Co-Founder and CEO of Totango customer lifecycle management Eloqua Guy Nirpaz Ken Wincko loyalty Senior Director of Marketing for Dun & Bradstreet VP of Harte-Hanks/Mason Zimbler
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Loyalty And Retention Driving Next Generation Of Customer Lifecycle Management

Just a few years ago, marketers were trying to grab as many new customers as they could. While…

Industry News March 13
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B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013

One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…

Industry News February 27
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Demandbase Secures U.S. Patent Protecting Methods For Identifying Web Site Visitors

Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used…

Industry News February 4
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