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Latest In: Event Strategy

Advertising Week New York b2bmx
New York, New York, USA March 18, 2023: The Penn District signage in midtown Manhattan.

B2BMX is Coming to Advertising Week New York 2025

This October, we’re bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2025— and…

Blog August 20
#B2BMX Summer Camp 2025 B2B Webinar Benchmark Report Abigal Stock AI AI Marketing Alliance Alex Bleeker Alexis Carroll Cline Amp artificial intelligence Axon Content That’s Lit: Stoking the Fire of Thought Leadership Drew Brucker Emerald Studio Goldcast GTM Josh Baez LinkedIn Morgan J. Ingram Nancie Jung NetLine webinars
Summer Camp 2

5 Things We Learned at B2BMX Summer Camp Webinars

“What did you learn at camp this year?” When we were kids, that would be the first question…

Feature August 18
#B2BMX Summer Camp Abigail Stock AI Marketing Alliance Alex Bleeker Axon Drew Brucker Goldcast webinars
Two business professionals, one in red and one in blue, are shaking hands across two computer monitors, symbolizing a virtual business agreement or collaboration, with charts and graphs in the backgr

Live Goldcast Webinar Headlines Day 3 of the 2025 B2BMX Summer Camp 

We are excited for Day 3 of the 2025 #B2BMX Summer Camp. Hosted by #B2BMX and Demand Gen Report,…

Blog August 13
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#B2BMX Summer Camp 2025 B2B Webinar Benchmark Report Alex Bleeker Drew Brucker Goldcast
Reading virtual camp isolated cartoon vector illustration.

B2BMX Summer Camp Offers a Map to Improving Your Webinar ROI

Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With budgets tighter…

Blog July 28
Conferences digital campaigns event marketers QR codes
DV Justine

Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before…

Demanding Views July 11
AI artificial intelligence BDR Goldcast Goldcast 2025 B2B Webinar Benchmark Report Palash Soni personalization webinars
people connecting together, learning and meeting online via teleconference or video conference remote working on laptop computer, work from home and anywhere, flat vector illustration

Goldcast’s Palash Soni Talks About What B2B Leaders Need to Know About the Future of Webinars

Webinars have long been a staple in the B2B marketer’s toolkit, but the landscape is changing faster than…

Feature July 9
hybrid event Plug Power Zuant 3D
Female Engineer Walks Through Factory Workshop with Augmented Reality 3D Models CNC Machinery Production Line. Industry 4.0 Graphics Visualization in Factory. VFX Special Graphics and Visual Effects

Plug Power Generates 65,000 Net-New Interactions with Virtual/Hybrid Events

With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold…

Case Studies June 26
#B2BMX #B2BMX Summer Camp ABM AI artificial intelligence branding and content strategy events GTM webinars
B2BMXSummerCamp logo

Spend Summer Camp with #B2BMX, Demand Gen Report

School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s…

News Brief June 2
2026 B2B Marketing Exchange 2026 B2BMX Omni La Costa Resort
B2BMX California Bound

The B2B Marketing Exchange is On the Move

After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to…

News Brief April 30
Content educational events Entertainment Event Pulse Check expos large-scale conferences networking smaller-scale conferences Speakers
Crowded exhibition hall, blurred motion (1)

Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

As the new year started, there was renewed optimism for the growth of attendance for in-person events and…

News Brief April 30
RainFocus
A vibrant networking event with business professionals engaging in conversation, blurred figures creating a sense of motion and activity

73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new…

Industry News December 11
Bizzabo
mockup of a macbook placed on a desk

Bizzabo Releases AI-Powered Guide Event OS Copilot

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to…

Industry News November 18
B2B Marketing Exchange
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Campaign Optimization Series
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