The B2B Marketing Exchange is On the Move
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to…
News Brief April 30
Latest In: Event Strategy
Inside The Pulse: New DGR Survey Reveals Current State of Industry Events
As the new year started, there was renewed optimism for the growth of attendance for in-person events and…
News Brief April 30
73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new…
Industry News December 11
Bizzabo Releases AI-Powered Guide Event OS Copilot
Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to…
Industry News November 18
Integrate & Captello Partner To Help Elevate Event Lead Management
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of…
Industry News September 10
Banzai Reach Seeks To Drive More Event Registrations
Banzai is a marketing technology company that seeks to provide essential marketing and sales solutions for businesses of…
Solution Spotlight May 7
The Power Of Event-Led Growth In 2024
Business today primarily happens in a digital environment, leaving people hungry for authentic, in-person experiences. Event marketers have…
Demanding Views May 3
ON24 Reveals New Integration To Enhance Scheduling
ON24, an intelligent engagement platform for B2B sales and marketing, integrated with Calendly, a scheduling automation platform, to…
Industry News March 21
Vendelux Aims To Streamline Event Marketing With AI-Powered Intelligence Platform
Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more…
Solution Spotlight January 24
Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…
Industry News January 17
The Importance Of Knowing & Defining Your Audience For Impactful Live Events
From our experience with organizing (and helping businesses organize) thousands of live events, we've realized a fundamental truth:…
Demanding Views October 20
New Research: Despite Economic Headwinds, 84% Of Marketers Remain Optimistic; 72% Plan To Meet/Exceed Goals
With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up…
Industry News April 26
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
