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Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost…

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New Research: Only 18% Of Marketers Currently Using AI Solutions

New Research: Only 18% Of Marketers Currently Using AI Solutions

AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of…

Industry News April 4
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Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to…

Industry News April 1
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