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Marketing measurement and accountability

The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
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Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
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Business audit stock financial finance management on analysis data strategy with graph accounting marketing or report chart economy investment research profit concept. Generative AI

Gong Surpasses $300M in Annual Recurring Revenue, Sees Customer Growth Beyond Tech

Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring…

Financial News March 10
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