Latest In: Growth Marketing

AI search Answer Engine Optimization b2b media CEO growth strategy intent data leadership marketing services TechnologyAdvice Zach Jones
TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team

TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team

Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services…

News Brief July 16
Acquisition Atlanta b2b agency branding go to market strategy growth marketing integrated marketing Modo Modo Sales Enablement Yes&
Yes& Acquires Modo Modo Adobe

Yes& Acquires Modo Modo, Expanding B2B Marketing Presence

Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement…

News Brief July 9
AI-generated creative auto retail brand awareness connected TV CTV advertising geographic targeting small business marketing streaming TV ads
Adwave Patriot Auto Group CTV

How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study

Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…

Case Studies July 9
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Campaign Optimization Series
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Strategy & Planning Series