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Latest In: Influencer Marketing

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Proof Introduces Analytics Platform To Measure Business Impact

Proof Introduces Analytics Platform To Measure Business Impact

Proof is a new platform designed to compute marketing and sales data—along with other inputs across the business—to…

Solution Spotlight February 7
buyer personas CaliberMind Raviv Turner segmentation targeting & personalization
How To Build Personas That Actually Work

How To Build Personas That Actually Work

I hate being the bearer of bad news, but I must tell you something — just about everything…

Demanding Views February 3
#B2BMX Accountbased marketing advocacy C2C Content messaging Sales Enablement storytelling
#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn't Have To Be Boring

#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn’t Have To Be Boring

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and…

Industry News February 1
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