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Latest In: Influencer Marketing

Study: B2B Influencer Marketing Has Yet To Reach Full Potential

Study: B2B Influencer Marketing Has Yet To Reach Full Potential

Influencer marketing may be one of the most beneficial, yet underutilized strategies in B2B marketing, according to a…

Industry News February 7
account based marketing CRM marketing automation Proof
Proof Introduces Analytics Platform To Measure Business Impact

Proof Introduces Analytics Platform To Measure Business Impact

Proof is a new platform designed to compute marketing and sales data—along with other inputs across the business—to…

Solution Spotlight February 7
buyer personas CaliberMind Raviv Turner segmentation targeting & personalization
How To Build Personas That Actually Work

How To Build Personas That Actually Work

I hate being the bearer of bad news, but I must tell you something — just about everything…

Demanding Views February 3
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