Three Signals That Make Your Brand Impossible for AI to Ignore
Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…
Demanding Views August 4
Latest In: Influencer Marketing
Circana Report Details Business Value of Influencer Marketing
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and…
News Brief July 2
The Demand Engine: Why B2B Awareness Is About Relevance, Not Reach
For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…
Demanding Views June 16
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Nectar Social Raises $30M, Rebrands Itself as Nectar Agent
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…
News Brief June 2
The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey
In B2B marketing, the most influential part of the buying journey is no longer the top of the…
Demanding Views April 14
Snapchat’s Role in Shaping the Future of B2B Engagement
B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…
News Brief March 31
HubSpot Media Acquires Starter Story
HubSpot Media has announced the acquisition of Starter Story, a leading media brand in the entrepreneurship space. This strategic…
News Brief February 26
Multi-Channel Marketing Opportunities for Super Sunday
With the New England Patriots set to face off two Sundays from now against the Seattle Seahawks, marketers…
News Brief January 27
Demand Gen Report 2026 Trends: SurveyMonkey’s Katie Miserany
B2B Marketing Has Changed More In Two Years Than In The Last Ten. Here’s What Matters Now. If…
Demanding Views January 1
Alloy Acquires Digital Marketing Agency Hot Sauce
Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…
News Brief November 26
Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage
Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…
Demanding Views November 21
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