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Latest In: Influencer Marketing

B2B Advocacy B2B buyers B2B Buying Journey B2B marketing strategy B2B Revenue Growth Buying Committee Influence Customer Advocacy Programs Customer Communities demand generation employee advocacy market intelligence Peer Proof Peer reviews Third-Party Proof
DGR Cynthia Ortiz Televerde The New Demand Engine Why Peer Proof Is Reshaping the B2B Buying Journey

The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey

In B2B marketing, the most influential part of the buying journey is no longer the top of the…

Demanding Views April 14
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Snapchat’s Role in Shaping the Future of B2B Engagement

B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…

News Brief March 31
HubSpot Media Starter Story
HubSpot Media Acquires Starter Story website on the display of PC, url HubSpot.com.

HubSpot Media Acquires Starter Story

HubSpot Media has announced the acquisition of Starter Story, a leading media brand in the entrepreneurship space. This strategic…

News Brief February 26
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

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Demand Gen Report 2026 Trends: SurveyMonkey’s Katie Miserany

B2B Marketing Has Changed More In Two Years Than In The Last Ten. Here’s What Matters Now. If…

Demanding Views January 1
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Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…

News Brief November 26
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Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage

Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…

Demanding Views November 21
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Spotlighting the B2BMX Sessions from Advertising Week New York

Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…

Blog November 17
Advertising Week New York AI Alex Josephson Ali Jawin Annie Dunleavy Antonella Bonanni artificial intelligence b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Content Creators Courtney Carroll Creators Decoding Growth Dennis Buchheim Gina Kleiner Gloat’ IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke LG Ad Solutions LinkedIn Maria-Angela Sanzone Maryam Banikarim NetApp Parya Behrouzian Path7 Pontera Realm B2B Ruslan Tovbulatov Snowflake Sonya Lombardi Sparks TechFinitive.com Tony Marlow
AWNY B2BMX 01 V2 scaled 1 e1762811315427

Spotlighting the B2BMX Sessions from Advertising Week New York

Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for…

Blog November 11
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Live Goldcast Webinar Headlines Day 3 of the 2025 B2BMX Summer Camp 

We are excited for Day 3 of the 2025 #B2BMX Summer Camp. Hosted by #B2BMX and Demand Gen Report,…

Blog August 13
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Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of…

News Brief May 28

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