How Leveraging Intent Data Aligns Sales & Marketing
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more…
Demanding Views April 21
Latest In: Influencer Marketing
Meet The Winners Of The 12th Annual Killer Content Awards
The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to…
Blog March 14
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers
Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…
Blog February 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
