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Latest In: Lead Nurturing

customer marketing. customercentricity Jeanne Hopkins Lolacom
Lola.com CMO Jeanne Hopkins: ‘Customer Marketing Should Be The Meta'

Lola.com CMO Jeanne Hopkins: ‘Customer Marketing Should Be The Meta’

Ongoing discussions around customer-centricity in the B2B world have led to an ever-important question: who should own the…

Industry News October 21
acton AuditFile conversion rates customer onboarding Erika Schonberg lead nurturing marketing automation nurture campaigns
AuditFile Achieves Conversion Rates 3X Higher Than SaaS Industry Average

AuditFile Achieves Conversion Rates 3X Higher Than SaaS Industry Average

AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a…

Case Studies August 14
bot David Cancel Drift email marketing Lead FollowUp Bot Lead Offer Bot Lead ReEngage Bot
Drift Launches 3 New Bots To Boost Email Marketing Efforts

Drift Launches 3 New Bots To Boost Email Marketing Efforts

Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect…

Industry News July 18
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