Latest In: Lead Nurturing

#B2BMX Summer Camp ABM AI in B2B marketing buyer journey data integrity demand generation go to market strategy lead nurturing marketing operations Pipeline Growth
Lesson learned from 2026 B2BMX Summer Camp

B2BMX Summer Camp Sessions Offered Playbooks for Smarter Pipeline in the AI Era

Key Takeaways AI can accelerate ABM, demand gen and go-to-market execution, but only when teams ground it in…

Blog August 5
b2b technology Channel Marketing demand generation EdisonAI Informa TechTarget MDF Partner Demand Assurance partner enablement partner marketing The Sherpa Group
Informa TechTarget The Sherpa Group Launch Partner Demand Assurance

Informa TechTarget, The Sherpa Group Launch Partner Demand Assurance

Key Takeaways Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution built to solve a…

News Brief July 23
account-based marketing AI in Marketing Ashley Faus Atlassian B2B buyers b2bmx buyer journey content strategy demand generation human-centered marketing Josh Baez lead nurturing NetLine research behavior vendor shortlist
3

B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early

Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…

Blog July 22
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
agentic AI AI AI agents AI coworker artificial intelligence automotive retail co-op marketing customer database customer retention dealership technology Ford inride sales automation Trade Agent AI
AI co worker interface on laptop with digital generate prompt chat automation and analytics icons representing human and artificial intelligence collaboration for modern business workflow

Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention

On April 1, 2026, something quiet happened inside the Ford dealer portal that most of the auto industry…

Demanding Views July 2
AI AI agents artificial intelligence autonomous sales platform lead generation lookalike accounts prospect research Revenue operations sales automation Sales Enablement sales outreach Zig.ai
Zig.ai Chatbot Marketing ai agents for Lead Generation. Implement chatbots to engage visitors and generate leads through conversations. Chatbot gathering user info and qualifying leads vector illustration

Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools

Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…

News Brief June 4
AI in Marketing B2B email marketing email deliverability email personalization email ROI Kate Nowrouzi pipeline measurement Sinch Mailgun
DGR Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on…

Feature May 20
demand generation lead nurturing marketing strategies marketing tips sales readiness sales timing Webinar webinar insights
600x400

Stop Losing Warm Leads: Join NetLine’s Josh Baez’s Webinar May 20

Key Takeaways:  Led by NetLine’s Josh Baez, this webinar details why immediate sales pitches often fail due to…

Blog May 19
demand generation lead nurturing marketing tips sales readiness webinar insights
NetLine May Webinar The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns.

May Webinar Focuses on Why Lead Follow-Up Strategies Make or Break Demand Gen

Key Takeaways: Most leads are in the research phase and not ready for sales pitches. Effective follow-up strategies…

Blog May 11
demand generation lead nurturing marketing tips sales readiness webinar insights
NetLine May Webinar The Moment After the Lead: How Follow-Up Makes or Breaks Your Demand Gen Campaigns.

Master Lead Follow-Up: Submit Your Webinar Questions for NetLine’s Josh Baez Now

Key Takeaways: Most leads are in the research phase and not ready for sales pitches, NetlLine’s Josh Baez…

Blog May 5
AI artificial intelligence B2B marketing content repurposing Interactive Events lead generation marketing ROI trade shows
interactive event technologies B2BMX

Why AI is the Ultimate Tool for B2B Event Marketers

Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending…

Feature April 29
B2B marketing brand influence digital growth integrated marketing lead generation PR strategies SEO thought leadership
5W PR Creative Finger Pointing at Marketing Concepts and Strategies in Modern Business Environment with Focus on Communication and Audience Engagement. Tessel

5W PR Launches Digital Growth Program Tailored to B2B Clients

Key takeaways:  5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand…

News Brief April 16
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series