Latest In: Lead Nurturing

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Surfe

Surfe Launches Community Marketplace for B2B Seller Prospecting Lists

Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists,…

News Brief September 17
2X Brand Gravity How to Create Magnetic Pull in the Age of Buying Groups G.R.A.V.I.T.Y. Blueprint Lisa Cole sales funnel
Businesses marketing concept, The crowd flew towards a huge magnet similar to gravity.

Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…

Feature July 30
AI artificial intelligence CMOs conversational AI Gartner personalization
Customer journey target customer, buyer persona customer behaviour, Businessman journey evaluation of customer, Personalization marketing, customer centric strategies drive revenue growth, digital

Gartner Survey Reveals the Pitfalls of Personalization to Avoid

As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B…

News Brief July 14
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