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AI artificial intelligence CMOs conversational AI Gartner personalization
Customer journey target customer, buyer persona customer behaviour, Businessman journey evaluation of customer, Personalization marketing, customer centric strategies drive revenue growth, digital

Gartner Survey Reveals the Pitfalls of Personalization to Avoid

As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B…

News Brief July 14
B2B buyers CSOs Gartner
Businessman managing digital procurement process with contract, invoice, approval documents, representing B2B sourcing, vendor management, supply chain, e procurement, paperless contract workflow.

3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner

What is the best way to reach B2B buyers? For many, it is one that involves little or…

News Brief July 1
BDR business development representative conversion rates Informa TechTarget SalesLoft
Ecommerce analytic, data driven marketing, customer decision, review, experience concept, flat design vector banner with character figure.

Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting 

Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline,…

News Brief June 30
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