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Salesforce Unveils Details On CDP Offering, Aims To Bring True 360-Degree View Of Customers

Salesforce Unveils Details On CDP Offering, Aims To Bring True 360-Degree View Of Customers

Salesforce announced new details about its Customer 360 offering, which officially brings the company into the customer data…

Industry News June 19
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Marketers: Flip The Funnel And Gain Newfound Confidence With Data

Marketers: Flip The Funnel And Gain Newfound Confidence With Data

While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage…

Demanding Views June 17
Adobe Adobe Analytics Adobe Sensei AI Jeff Allen machine-learning Technology Previews
Adobe Launches Technology Previews To Put AI Innovations In Customers' Hands

Adobe Launches Technology Previews To Put AI Innovations In Customers’ Hands

Adobe unveiled Technology Previews, which are designed to use AI and machine learning technology to help users test…

Industry News June 14
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