The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
Latest In: Marketing Analytics
How Will Marketing Learn to Measure AI?
In 2007, Steve Jobs created a new market when he announced the iPhone. The emergence of the App…
Demanding Views February 20
The B2BMX 2026 Tracks: Proving Impact Through Smarter Measurement
In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered…
Blog February 18
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
