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Latest In: Marketing Analytics

Mid-Year Roundup: Big Data, Predictive Capabilities Key Themes In B2B Landscape

Mid-Year Roundup: Big Data, Predictive Capabilities Key Themes In B2B Landscape

Many B2B marketers are turning to data-driven and predictive marketing solutions to enhance the buying experience and create…

Industry News July 1
TrackMaven’s Competitive Content Intelligence

TrackMaven’s Competitive Content Intelligence

TrackMaven is a tool designed to help marketers create engaging content based on data and insights gained from…

Solution Spotlight June 30
Three Methods For Achieving Accurate Marketing Attribution

Three Methods For Achieving Accurate Marketing Attribution

Accurately attributing ROI to campaigns is the holy grail for marketing. It is important to build marketing programs…

Demanding Views June 30
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