Latest In: Marketing Analytics

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Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation…

Industry News January 31
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Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Better reporting, measurement, attribution and data are marketers' greatest areas of focus, according to new research commissioned by…

Industry News January 30
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Study: Customer Data Platforms Expected To Exceed $1B In Revenue By 2019

Study: Customer Data Platforms Expected To Exceed $1B In Revenue By 2019

New research from the CDP Institute shows that the customer data platform (CDP) industry is expected to exceed…

Industry News January 19
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