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Latest In: Marketing Analytics

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B2B Marketers Look To Expand Predictive Capabilities Throughout The Customer Lifecycle

While it has been a successful tool for top-of-funnel demand generation, predictive marketing is becoming more widely used…

Industry News March 18
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Oracle Offers New B2B Data Set Through Data Cloud

As part of its Oracle Data Cloud, Oracle has released a B2B data set designed to increase the…

Industry News March 17
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Study: Data Analytics Investment Expected To Rise In 2015

Investment into data analytics tools is predicted to increase in 2015, according to a recent study from ON24.…

Industry News March 9
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