Latest In: Marketing Analytics

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Act-On Adds Enterprise Solution To Expand Customer Base

Act-On Adds Enterprise Solution To Expand Customer Base

Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations.…

Industry News September 14
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Alteryx Unveils Collaboration, Workflow Updates To Analytics Platform

Alteryx Unveils Collaboration, Workflow Updates To Analytics Platform

Alteryx, a data analytics software company, announced it has launched a new release of its data blending and…

Industry News September 4
Why Account-Based Attribution Matters

Why Account-Based Attribution Matters

Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five…

Demanding Views September 1
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