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Latest In: Marketing Analytics

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Predictive Lead Scoring Helps SmartBear Identify Untapped Opportunities

Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such…

Industry News August 13
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Report: Marketing Automation Vendors Make Analytics A Priority

Better analytics are at the top of the agenda for marketing automation vendors, according to latest research report…

Industry News August 6
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ON24 Integrates With Marketo To Share Webinar Data

ON24, a provider of webinars and virtual communication solutions, announced integration between the ON24 Platform 10 webcasting solution…

Industry News June 17
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