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Latest In: Marketing Analytics

Lattice Engines predictive lead scoring
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Lattice Engines Introduces Predictive Lead Scoring App

Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads.…

Industry News October 23
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Lattice Data Cloud Offers Source of Predictive Buying Signals

Lattice Engines announced the Lattice Data Cloud, which is designed to bring together web, social and proprietary buying…

Industry News October 14
email delivery rates. email intelligence marketing email Return Path
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Almost One Quarter Of Marketers’ Emails Never Reach Inboxes, Study Reveals

Nearly one quarter (22%) of marketing emails sent during the first half of 2013 with subscribers' permission never…

Industry News August 9
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