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Latest In: Marketing Operations

Mid-Year Roundup: Big Data, Predictive Capabilities Key Themes In B2B Landscape

Mid-Year Roundup: Big Data, Predictive Capabilities Key Themes In B2B Landscape

Many B2B marketers are turning to data-driven and predictive marketing solutions to enhance the buying experience and create…

Industry News July 1
B2B Buyer's Study buyer behavior buying decisions Demand Gen Report
DGR's 2015 B2B Buyer's Survey Report: Buyers Want Facts, A Better Mix Of Content

DGR’s 2015 B2B Buyer’s Survey Report: Buyers Want Facts, A Better Mix Of Content

When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An…

Industry News June 24
BBDO buyer's journeys DonorsChoose Facebook Salesforce Connections Salesforce Marketing Cloud Scott McCorkle
Salesforce Connections 2015: Progressive B2B Marketers Focus On The Individual Buyer's Journey

Salesforce Connections 2015: Progressive B2B Marketers Focus On The Individual Buyer’s Journey

While it is useful to understand the journeys of various segments of buyers, progressive B2B marketers are following…

Industry News June 24
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