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Latest In: Marketing Operations

Study: 70% Of B2B Marketers Want More Discussions With Sales About Lead Quality, Messaging

Study: 70% Of B2B Marketers Want More Discussions With Sales About Lead Quality, Messaging

Recent research from sales email tracking platform ToutApp shows that 70% of B2B marketers want more meetings with…

Industry News December 14
B2B B2C customer experience Lenovo Mirakl personalization user experience
B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

Today's B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some…

Industry News December 9
Leadspace Launches Open API, Engagio Partnership

Leadspace Launches Open API, Engagio Partnership

Predictive marketing solution vendor Leadspace unveiled its open API, positioning data-driven marketers to integrate their preferred CRM and…

Industry News December 8
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