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#B2BMX alignment Aptos BUYING CYCLE close/won Content2Conversion Conference Dave Bruno deal enablement messaging
The Art Of Deal Enablement: Aptos' Dave Bruno Shares Insights On Impacting Closed/Won

The Art Of Deal Enablement: Aptos’ Dave Bruno Shares Insights On Impacting Closed/Won

The later stages of engagement are where deals are often won or lost. That's why more B2B organizations…

Blog February 7
customer experience CX mergers & acquisitions salesforce Sequence user experience UX
Salesforce Grabs UX Design Agency Sequence To Bolster Offerings

Salesforce Grabs UX Design Agency Sequence To Bolster Offerings

Salesforce has closed its acquisition of Sequence, a user experience (UX) design agency, for an undisclosed fee. This…

Industry News February 2
#B2BMX Accountbased marketing advocacy C2C Content messaging Sales Enablement storytelling
#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn't Have To Be Boring

#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn’t Have To Be Boring

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and…

Industry News February 1
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