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Latest In: Personalization

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Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization

Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization

Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend…

Industry News June 1
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Demandbase Closes $65M In Funding To Fuel AI, Machine-Learning Growth

Demandbase Closes $65M In Funding To Fuel AI, Machine-Learning Growth

Demandbase, a leading account-based marketing (ABM) platform vendor, announced that it has closed $65 million in funding to…

Industry News May 25
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B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…

Industry News May 24
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