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Latest In: Personalization

buyer personas CaliberMind Raviv Turner segmentation targeting & personalization
How To Build Personas That Actually Work

How To Build Personas That Actually Work

I hate being the bearer of bad news, but I must tell you something — just about everything…

Demanding Views February 3
customer experience CX mergers & acquisitions salesforce Sequence user experience UX
Salesforce Grabs UX Design Agency Sequence To Bolster Offerings

Salesforce Grabs UX Design Agency Sequence To Bolster Offerings

Salesforce has closed its acquisition of Sequence, a user experience (UX) design agency, for an undisclosed fee. This…

Industry News February 2
Autopilot customer experience customer journey customer marketing. social media
The Customer Journey In A Post-Trump World

The Customer Journey In A Post-Trump World

It's a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement…

Demanding Views January 13
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