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Latest In: Personalization

B2B buyers buyer journey buyercentricity SiriusDecisions
Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…

Industry News October 12
buying influence Influitive Jonah Berger
3 Tips To Effectively Leverage Influence And Find B2B Success

3 Tips To Effectively Leverage Influence And Find B2B Success

Whether it's clear as day or buried deep down in your buyer's subconscious, one thing is for certain:…

Blog September 28
bpm'online CRM system Katherine Kostereva
How B2B Marketers Can Benefit From A More Agile And Intelligent CRM

How B2B Marketers Can Benefit From A More Agile And Intelligent CRM

As CRMs become more advanced and new technologies, such as chat bots or the Internet of Things (IoT),…

Demanding Views September 23
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