B2B Buyer Personas Gain Positive Boost With Technology
While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…
Industry News April 13
Latest In: Personalization
Mariana Unveils Data-Driven ABM Capabilities For Demand Gen Marketers
Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and…
Solution Spotlight April 11
Study: 86% Of Marketers Said They Will Own End-To-End Customer Experience By 2020
To better engage with prospective buyers, marketers need a holistic view of the customer journey to provide personalized,…
Industry News April 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
