How Technology Is Tearing Down The Walls Between Branding And Sales
For years, there were two types of marketing campaigns: branding/awareness and direct response/sales. Branding campaigns were focused primarily…
Demanding Views July 28
Latest In: Personalization
Influitive Raises $30.5M For Product Development, Global Expansion
Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company…
Financial News July 9
Act-On Integrates With BrightInfo For Enhanced Personalization
Act-On Software will integrate with BrightInfo, a move designed to help Act-On users provide prospects with personalized content…
Industry News July 3
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
