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B2B buyers B2B consumers B2B Marketing Exchange B2BMX19 customer centricity Forrester Research Steven Casey
#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer's hands.…

Industry News March 1
funding funding round Sendoso
Sendoso Secures $10.7M In Series A Funding

Sendoso Secures $10.7M In Series A Funding

Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings…

Industry News February 27
ARR ON24 ON24 Engagement Hub ON24 Target Sharat Sharan Webcast Elite webinar marketing
ON24 Approaches $100M In ARR After Record Year

ON24 Approaches $100M In ARR After Record Year

ON24, a webinar marketing software provider, announced a record year of growth, with sales for its flagship product,…

Financial News February 20
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