by Kelly Lindenau | Jan 31, 2024 | Industry News
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The innovations are designed to tap into the power of AI to offer more self-serve capabilities to users. Specifically, the innovations...
by Kelly Lindenau | Jan 31, 2024 | Solution Spotlight
Conga’s revenue lifecycle management system is designed to unify order configuration, execution, fulfillment and contract renewal processes into one data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every...
by Kelly Lindenau | Jan 30, 2024 | Blog
Personalization is paramount when it comes to catching the eye of top accounts in today’s crowded digital landscape, but collecting buyer-related information has become somewhat of a minefield for marketers as the list of privacy laws grows longer each year. The...
by Kelly Lindenau | Jan 30, 2024 | Industry News
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify gaps in buying groups, optimize media partnerships and enable a better understanding of cross-channel marketing results. ...
by Kelly Lindenau | Jan 26, 2024 | Demanding Views
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data is certainly crucial to informing impactful marketing strategies in the digital age, focusing on the wrong numbers is deeply counterproductive. And...
