ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales intelligence with credit and risk data set to roll out in January 2026.
Creating the industry’s first true end-to-end master data platform for enterprise organizations, the solution is touted as transforming how companies identify, verify, onboard and manage business relationships worldwide.
The partnership addresses a critical challenge facing enterprise organizations: fragmented sales and marketing data from multiple vendors and the need for integrated credit and risk intelligence alongside modern sales platforms.
ZoomInfo’s Schuck Comments
Henry Schuck, CEO of ZoomInfo, offered that enterprise companies have been forced to choose between modern go-to-market platforms and legacy providers of credit and risk data
“This partnership eliminates that tradeoff,” said Schuck in a statement. “Together, ZoomInfo and Markaaz deliver AI-powered capabilities and real-time insights that provide both the frontline sales activation and enterprise-grade credit and risk intelligence that companies need to compete today.”
Markaaz Partnership
The collaboration integrates ZoomInfo’s real-time commercial insights, intent signals and AI agents with Markaaz’s continuously verified intelligence on more than 542 million businesses across 200-plus countries. This allows businesses to consolidate and standardize on a unified platform that seamlessly connects prospecting, onboarding, verification and ongoing monitoring. It eliminates silos and helps move from lead identification to compliant customer relationship in record time.
ZoomInfo’s AI agents handle researching accounts, monitoring signals, surfacing next best actions and updating CRM fields, while Markaaz’s platform provides the critical business identity verification, compliance checks and risk monitoring. Automated workflows and intelligent agents eliminate manual processes, reducing onboarding time from weeks to days, delivering the most complete view of customers and their business health available on the market.
“ZoomInfo’s reach and Fortune 500 relationships give Markaaz the scale to connect trusted businesses worldwide with unmatched speed and precision,” said Hany Fam, Founder and CEO of Markaaz. “Together, we’re setting a new benchmark for data management, helping enterprises operate with agility, expand globally and grow securely while meeting the most stringent compliance requirements.”
ZoomInfo Copilot Workspace
The partnership with Markaaz follows the recent launch of ZoomInfo Copilot Workspace, an AI-powered execution engine that transforms how revenue teams implement GTM strategies. Copilot Workplace shifts sales, account management and customer success teams from reactive to proactive, allowing sellers to manage their entire workflow from one unified workspace.
Copilot Workspace integrates with CRM systems such as Salesforce, sales engagement platforms, and other GTM tools It pulls insights and signals from these disparate systems into one consolidated view, giving sellers a complete visibility into their accounts. Its AI agents handle researching accounts, generating follow-ups, monitoring signals, drafting outreach, updating CRM fields, and surfacing next best actions.
These AI capabilities continuously learn from user interactions, customer responses, and market changes, adapting strategies in real-time. They deliver the most complete buyer intelligence, helping sales teams enter every interaction better prepared and more effective at advancing deals.
“The problem for today’s sales teams isn’t a lack of strategy or tools. It’s that execution has become too complex,” said Zoominfo’s Schuck. “Copilot Workspace solves this by giving sellers one workspace with complete buyer context and AI that handles the administrative work. This lets revenue professionals focus on what actually drives results: building relationships and advancing deals. When you make selling simple, execution becomes effortless.”
