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Podcast: Pipeline Measurement In The Age Of AI

In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand their pipeline.

Listen to the full podcast to hear more:

Brian Anderson

An avid B2B journalist with a knack for all things trendy in the POS, mobile and social space.