In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand their pipeline.
Listen to the full podcast to hear more:
An avid B2B journalist with a knack for all things trendy in the POS, mobile and social space.
- SAP Unveils Intelligent Services For Its Marketing Cloud Offering
- Podcast: The Future Of Influencer Marketing Is Influencer Relations
- Outsmart The Market: How AI Sales Winners Drive Above-Market B2B Growth
- Evergage Releases New Tools For Enhanced Personalization, Data Insights
- Conversica Raises $31M In Series C Funding