Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger
Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer…
Industry News April 8
Latest In: MRP
MRP Announces Christopher Rack As CEO
Quick Scoop: MRP hired Christopher Rack as its new CEO. Rack previously held the position of Chief Revenue…
Industry News May 12
ServiceNow Increased Sales-Created Pipeline By 3X
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…
Case Studies May 18
A Roadmap To Speed Revenue Gains For ABM Leaders
For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of…
Blog January 11
Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization
On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there's…
Demanding Views January 29
#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences
With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are…
Industry News July 29
#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality
With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies…
Industry News May 20
MRP Unveils Intent Trends Report
MRP Prelytix, the enterprise predictive ABM platform, released the first of a series of reports detailing major development…
Industry News May 5
Sales & Marketing Collaboration: ‘Alignment’ Isn’t The Right Goal For Optimal Buyer Experience
It's no secret, B2B marketers need to work with their sales brethren to target the right prospects and…
Demanding Views April 27
MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to…
Solution Spotlight December 2
ABM’s Potential Is Endless. But We’re Already Endangering It
We've all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats.…
Demanding Views July 12
Tapping Channel-Proficient Marketing Agencies To Boost Partner Programs
The Forrester forecast that thousands of digital marketing agencies will grow to generate $2 billion in related through-channel…
Industry News February 13
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
