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Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit

, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization.  Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads.

Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes:

ReachForce Secures $4.6 Million In Funding

The marketing automation momentum continues. ReachForce recently announced the closing of $4.6 million in growth financing. MK Capital, which successfully financed marketing automation vendor Aprimo, and master data management leader, Initiate Systems, led the round with participation from current ReachForce investor, GSA Venture Partners. In conjunction with the financing, Mark Koulogeorge, Managing General Partner of MK Capital, will join the ReachForce Board of Directors.

ReachForce significantly expanded its customer base in 2010, adding over 100 new customers. The company also said its Information-as-a-Service solutions saw 100% annual growth. Major customer wins included Citrix Online, Juniper Networks and Research in Motion (RIM), as well as new channel partners including Televerde, The Pedowitz Group and Ziff Davis Enterprises.

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