Latest In: Case Studies

agentic AI Avalara brand awareness case study demand generation integrated marketing MarketBridge share of voice tax compliance
How Marketbridge Grew Avalara Share of Voice In One Sprint

From Brand Awareness to Pipeline: How Marketbridge Grew Avalara Share of Voice In One Sprint

Key Takeaways Marketbridge built a “saturated sprint” for Avalara during Tax Day season, surrounding buyers with a consistent…

Case Studies October 22
audience targeting campaign ROI consumer intelligence deposit growth direct mail Experian Experian Marketing Attributes financial services marketing FreeStar Financial Credit Union geotargeted advertising MarketMatch Motivation Activation Motivation Mindsets partner ecosystem personalization psychographic segmentation Psympl
How Consumer Data Helped a Credit Union Earn a 3X Campaign Return

How Consumer Data Helped a Credit Union Earn a 3X Campaign Return

Key Takeaways Pairing Experian Marketing Attributes with Psympl’s Motivation Mindsets showed FreeStar both whom to reach and how…

Case Studies October 15
AI roleplay AI sales training B2B sales call scoring Conversation Intelligence rep onboarding Revenue operations sales coaching Sales Enablement sales performance
How AI Roleplay, Automated Call Scoring Boosted Sales Performance

How AI Roleplay, Automated Call Scoring Boosted Sales Performance by 100%

Key Takeaways Requiring reps to hit a scoring benchmark against AI buyers before touching qualified leads doubled lead…

Case Studies October 1
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ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
Channel Marketing ecosystem intelligence go to market strategy GTM playbooks partner marketing partner strategy Predictive marketing SaaS partnerships
How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

How Kameleoon Used PartnerBridge to Scale Partner Strategy Without Adding Headcount

Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale…

Case Studies August 20
ad spend Adora AI creative Brooks Running creative testing performance marketing personalization ROAS
Brooks Running Scales Creative Output and Doubles ROAS With Adora

Brooks Running Scales Creative Output and Doubles ROAS With Adora

Key Takeaways Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40…

Case Studies August 13
AI agents chat commerce conversational AI fan engagement measurement and attribution Revenue operations sports marketing ticket sales
How Mississippi State, Dallas Stars Used Satisfi Labs’ AI Chat to Drive Ticket Sales, Fan Engagement

How Mississippi State, Dallas Stars Used Satisfi Labs’ AI Chat to Drive Ticket Sales, Fan Engagement

Key Takeaways Treating conversational AI as a revenue channel rather than a support tool helped the Dallas Stars…

Case Studies August 6
AI marketing customer data First-party Data growth marketing personalization QR codes restaurant marketing retention marketing
How Simply Fish Used Dishio to Drive Measurable Growth

From Promotions to Personalization: How Simply Fish Used Dishio to Drive Measurable Growth

Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from…

Case Studies July 23
AI-generated creative auto retail brand awareness connected TV CTV advertising geographic targeting small business marketing streaming TV ads
Adwave Patriot Auto Group CTV

How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study

Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…

Case Studies July 9
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
B2B data BDR teams contact data data enrichment EMEA sales insightsoftware Lusha multithreading outbound sales pipeline generation sales acceleration sales intelligence
insightsoftware’s Lusha Success Multiethnic Chief Financial Officer Holding a Meeting with a Group of Fintech Investors. Diverse Team of Managers, Analysts and Board Members Having a Meeting in Front of Big Digital Screen

From Limited Contact Coverage to Closed Deals: insightsoftware’s Lusha Success

Key Takeaways insightsoftware improved EMEA contact data quality with Lusha, helping BDR teams reach the right buyers faster…

Case Studies June 4
branded search Fermenta health and nutrition multi-brand marketing organic growth Popcorn.co short-form video video automation YouTube marketing
Fermenta’s decision to use Popcorn.co Creative producer planning about his upload video to youtube and Editing vlog of his on macbook pro for create youtube channel of business.

Fermenta Scales Its YouTube Presence Across Three Brands With Popcorn.co: DGR Case Study

Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…

Case Studies May 21
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Strategy & Planning Series