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Branch State of App Growth
Branch has released its State of App Growth report

Branch Report Details State of Mobile Marketing

Branch has released its State of App Growth report that show companies struggling to have a fully unified view…

News Brief October 21
Agentforce 360 AI artificial intelligence Dreamforce Marc Benioff salesforce Slack
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Salesforce Releases Newest Version of Agentforce

At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth…

News Brief October 20
AI artificial intelligence buying behaviors data immersive advertising machine learning performance marketing strategies personalization
Madison Logic Dynamic real time data analysis on a digital screen, showcasing data visualization, analytics and dashboard insights for strategic decision making

B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…

News Brief October 20
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Comprehensive Business Analytics Visualization: Achieving Success Through Data Driven Marketing, Sales Lead Generation, and Strategic Decision Making Insights

Highspot Launches Deal Agent for Go-to-Market Performance 

Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation…

News Brief October 14
Marigold Zeta Global
Konskie, Poland February 14, 2025: Zeta Global company logo displayed on mobile phone

Zeta Global to Acquire Marigold’s Enterprise Business

Zeta Global has entered into a definitive agreement to acquire Marigold’s B2B enterprise software business, including Marigold Loyalty, Cheetah…

News Brief October 14
10Fold AI AI-First artificial intelligence brand awareness Buyer-Ready: Inside the New Era of B2B Content Marketing ChatGPT Generative Engine Optimization GEO paid media Perplexity SEO social media
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AI Search Surpasses SEO in How B2B Buyers Find Content

To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…

News Brief October 13
6sense artificial intelligence DemandWorks revenue intelligence
DemandWorks 6Sense

DemandWorks, 6sense Form Strategic B2B Integration Partnership

An artificial intelligence (AI)-powered demand generation solutions company is teaming with one of the pioneers in B2B revenue…

News Brief October 9
Agentic Workflows AI artificial intelligence Core Intelligence Databook GTM Control Center Guided Selling Platform revops Sales Ops
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Databook Launches Platform to Optimize GTM Execution, Revenue Growth

Databook has unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored…

News Brief October 7
AI artificial intelligence From Boomers to Zoomers: Gen Z Enters the Software Buying Process gen z Software TrustRadius
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Gen Z Buying Characteristics in the Age of AI

TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences…

News Brief October 7
AI AI Analysis Suite artificial intelligence SurveyMonkey Thematic Analysis
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SurveyMonkey Launches New AI Analysis Suite, Design Tools

SurveyMonkey has rolled out new features designed to help users ask better questions, make smarter decisions, and move…

News Brief October 6
AI AI agents artificial intelligence Typeface Typeface Signal Report
AI Generator Website Concept, AI generative tool, Artificial intelligence that creates text, video and image content. AI content generator. Artificial intelligence integrated with search engine.

Typeface: Marketing Agency Spend Down 60% Due to AI

As Advertising Week New York begins, a new survey from Typeface details the impact artificial intelligence (AI) is…

News Brief October 6
Doug Winter Rob Tarkoff Seismic
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Seismic Names Former Oracle, Adobe Exec Rob Tarkoff as Chief Executive Officer

Seismic announced the appointment of Rob Tarkoff to Chief Executive Officer, effective Oct. 3. Tarkoff will assume the…

News Brief October 2
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