Xactly Unveils New AI Agents to Optimize GTM Strategy
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…
News Brief December 11
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Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…
News Brief December 11
Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief December 9
To Reach B2B Buyers, Bombora Audiences Now Available on Reddit
Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…
News Brief December 8
ANA Report Finds B2B Investments Rising in 2026
The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…
News Brief December 8
B2B Marketers Leave 50% of Potential Performance Gains on Table
B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as…
News Brief December 3
GMG Launches GEO Content Services for B2B Tech Brands
Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…
News Brief December 2
CallMiner Advances Agentic AI Framework to Transform CX
CallMiner recently announced advancements to its agentic artificial intelligence (AI) framework, interconnecting analytics and automation workflows across the…
News Brief December 1
Outcomes Rocket ABM Report Shows ROI Impact of AI Integration
A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…
News Brief December 1
Alloy Acquires Digital Marketing Agency Hot Sauce
Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…
News Brief November 26
Salesforce Adds Deep Observability to Agentforce 360 Platform
Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…
News Brief November 25
StackAdapt Expands ABM Ecosystem with New Integrations
StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…
News Brief November 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
