ad performance advertising platforms B2B advertising B2B marketing customer journey Dreamdata LinkedIn marketing benchmarks paid social budgets ROAS
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…
News Brief
March 23
AI media decisioning audience activation business impact Chalice AI data collaboration Growth Scored Audiences LiveRamp marketing innovation outcome-driven audiences predictive scoring
Chalice AI, the platform-independent AI media decisioning company, has entered into strategic partnership with LiveRamp, the leading data…
News Brief
March 19
agency solutions B2B Demand Generation B2B marketing data-driven strategies Demand.com enterprise demand generation global audience measurable ROI partner activation performance marketing Pipeline Growth scalable programs
DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The new name…
News Brief
March 19
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog
February 23
AI agents AI in sales artificial intelligence B2B buyers B2B purchasing B2B sales buyer experience buyer value clarity digital buying journey Gartner survey rep-free experience Sales Enablement sales strategy self-directed buying
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…
News Brief
March 17
Informa TechTarget Patrick Martell
TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director…
News Brief
March 16
2026 marketing trends B2B marketing demand generation Energize Marketing intent data marketing insights marketing maturity pipeline mandate revenue accountability sales alignment
A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline…
News Brief
March 11
B2B buyer engagement B2B content syndication b2b lead generation B2B marketing strategy B2B revenue operations consent-driven marketing content performance measurement demand generation solutions first-party marketing data modern B2B marketing VCE model Verified Content Engagement
B2B marketing organizations are facing growing pressure to prove real audience interest. To solve this problem, Vereigen Media…
News Brief
March 10
1to1 content personalization AI-driven content B2B buyer trust B2B Demand Generation B2B marketing buyer journey personalization demand generation go-to-market strategies INFUSE InkHub personalized buyer experience
Infuse, a global leader in B2B demand generation, and InkHub, creator of the AI-powered 1to1 Content personalization platform,…
News Brief
March 10
AI Search Visibility AI Visibility Optimization artificial intelligence B2B Brands B2B marketing B2B Pipeline Growth B2B Sales Alignment buyer signals Content Architecture content clusters content strategy Content-IQ demand generation DemandScience large language models marketing technology Marketing Yield pipeline generation real-time personalization revenue generation Structured Content web personalization
DemandScience has launched Content-IQ, a proprietary system designed to help B2B organizations restore authority, improve artificial intelligence (AI) visibility,…
News Brief
March 9
ABM Maturity Drives Results buying groups Demandbase MAP marketing automation platforms sales-marketing alignment The B2B AI GTM Report: Benchmarks for a New Era
In the ever-evolving world of B2B marketing and sales, understanding what truly drives revenue has often been a…
News Brief
March 9
GTM Studio Waterfall Enrichment zoominfo
ZoomInfo recently announced the availability of Waterfall Enrichment, a new capability within its GTM Studio that is designed…
News Brief
March 5