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Audio Advertising connected TV CTV Madison Logic
Advanced Podcast Studio Featuring Modern Seating and Professional Quality Microphones for Genuine Media Conversations

Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…

News Brief December 9
Bombora Curated Ecosystem Audiences Reddit
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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…

News Brief December 8
ANA Association of National Advertisers Confident Marketers NewtonX The Confident B2B Marketer
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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…

News Brief December 8
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Siloed thinking

B2B Marketers Leave 50% of Potential Performance Gains on Table

B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as…

News Brief December 3
AI artificial intelligence B2B technology companies Brandi AI Gabriel Marketing Group Generative Engine Optimization GEO
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GMG Launches GEO Content Services for B2B Tech Brands

Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…

News Brief December 2
AI AI Agent artificial intelligence CallMiner customer interactions
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CallMiner Advances Agentic AI Framework to Transform CX

CallMiner recently announced advancements to its agentic artificial intelligence (AI) framework, interconnecting analytics and automation workflows across the…

News Brief December 1
2026 Budget AI artificial intelligence B2B marketing strategy CRM Outcomes Rocket ROI Saul Marquez
Outcomes Rocket ROI Account Based Marketing Drawn on White Brick Wall.

Outcomes Rocket ABM Report Shows ROI Impact of AI Integration

A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…

News Brief December 1
Alloy Hot Sauce
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Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…

News Brief November 26
Agentforce 360 Platform Agentforce Studio AI AI agents artificial intelligence salesforce
Salesforce Revolutionizing Business with AI Agents The Future of Smart Automation

Salesforce Adds Deep Observability to Agentforce 360 Platform

Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…

News Brief November 25
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StackAdapt Teamwork, Collaboration, and System Integration Efficient Workflow Processes

StackAdapt Expands ABM Ecosystem with New Integrations

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…

News Brief November 24
2025 Trilliad Sustainable Growth Study AI artificial intelligence chatbots data integration demand funnel Economy growth paradox KPI Predictive Analytics
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Trilliad’s Details ‘Growth Paradox’ for B2B Marketers

Collaboration across internal teams is vital for B2B organizations seeking sustainable revenue growth in the current business environment,…

News Brief November 24
AI AI agents artificial intelligence Aurasell
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Aurasell Offers First AI-Native GTM Platform

Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a…

News Brief November 20
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