Agent Builder Agentic Workflows AI agents Aurasell go-to-market GTM automation HubSpot alternative no code Revenue operations Salesforce alternative Xerox
Key Takeaways Most GTM teams moving fast on AI are building on a broken foundation— prompts running on…
News Brief
July 7
AI in Marketing attribution B2B advertising buying groups data-driven marketing Harris Poll intent data Madison Logic marketing ROI measurement performance marketing
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as…
News Brief
July 6
B2B buyer engagement B2B lead nurturing content syndication demand generation DemandView EngageSMS intent signals Lead scoring marketing automation SMS marketing
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates,…
News Brief
July 6
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
AI agents content workflows go to market strategy GTM workflows Revenue operations revenue teams Sales Enablement Seismic seller productivity workflow automation
Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…
News Brief
July 1
AI Ainsley Rossitto Alex Terry Alliant B2B martech beehiiv Board Member Alliant CEO CEO OroCommerce CEO VanillaSoft Chairman of the Board ContinuumGlobal Chief Revenue Officer Chief Revenue Officer beehiiv Chuck Ott ContinuumGlobal CRO Dave Kellogg David Hood Dreamdata go-to-market Head of Podcasts Dreamdata Jary Carter leadership appointments Marie Aiello OroCommerce personnel moves President and Chairman of the Board Site Impact President OroCommerce Ron Merritt Sales engagement Site Impact VanillaSoft Yoav Kutner
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…
News Brief
July 1
AEO AI search AI visibility Answer Engine Optimization B2B marketing content strategy digital marketing original research SEO third-party reviews
Key Takeaways AI visibility depends heavily on third-party validation, with Rampiq finding that about 85% of citations for broad…
News Brief
June 30
ABM ABX audience targeting B2B audience activation buying groups Data as a Service demand generation First-party Data media activation pharosIQ
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief
June 30
ad measurement attention metrics B2B advertising benchmark survey CTV Marketing analytics pause ads programmatic advertising TVision video advertising
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…
News Brief
June 29
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief
June 29
ad inventory Basis curated supply Infolinks marketing operations media buying omnichannel programmatic advertising proprietary placements supply path optimization
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…
News Brief
June 25
AI B2B marketing B2BMX 2026 content marketing demand generation Generative Engine Optimization Pipeline salesforce SEO WordPress VIP
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…
News Brief
June 25