Cordial Launches Headless CDP for B2B Marketers
Key Takeaways Cordial’s new headless CDP gives marketers access to real-time customer data within the AI assistants and…
News Brief November 9
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B2B Leaders Trust Human Guidance Over AI When the Two Conflict: Seismic
Key Takeaways Seismic’s research found that most B2B leaders trust human guidance over AI-generated content when the two…
News Brief November 9
AI Investment Outpacing Customer Success Measurement: ChurnZero
Key Takeaways ChurnZero found that 81% of customer success and revenue leaders say AI has reduced manual work,…
News Brief November 5
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Being Cited by AI Isn’t Enough: Only 26% of Consumers Recall Brand Names
Key Takeaways Skyword found that 45% of U.S. adults have struggled to choose between companies because AI-generated answers…
News Brief November 4
Integrate MCP Targets the ‘Distance Problem’ Between B2B Marketers and Their Data
Key Takeaways Integrate MCP lets B2B teams ask questions in business language within the AI tools they already…
News Brief November 3
StackAdapt Expands Cross-Channel Retargeting Capabilities for ChatGPT Ads
Key Takeaways StackAdapt now lets advertisers retarget consumers who viewed a ChatGPT Ad across its broader programmatic ecosystem,…
News Brief November 3
RB2B Co-Founder Adam Robinson, Family Killed in Florida Plane Crash
Key Takeaways RB2B co-founder and CEO Adam Robinson, his wife Helen Sharp and their children Emma and Charlie…
News Brief November 2
Contentsquare New AI-First Experience Platform Optimizes Human, Agent Journey
Key Takeaways Contentsquare’s reimagined Experience Platform tracks human, LLM and autonomous AI agent interactions in one place, so…
News Brief November 2
6sense: Vendors Need to Be Known and Preferred Before the Buying Journey Begins
Key Takeaways B2B buying groups choose the vendor they favored before contacting a seller 82% of the time,…
News Brief November 2
How Reddit’s New Lead Gen Tools Connect High-Intent Engagement to CRM Pipeline
Key Takeaways Reddit’s new in-market audiences delivered an average CPA improvement of nearly 7% compared with other first-party…
News Brief October 29
Seismic Brings Agentic Revenue Execution for GTM Teams
Key Takeaways Seismic introduced Deal Agent and Library Agent at Seismic Shift 2026 to help revenue teams surface…
News Brief October 28
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