Generational Shifts Reshapes B2B Selling Landscape
While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…
News Brief December 16While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…
News Brief December 16Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in…
News Brief December 15Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…
News Brief December 11Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…
News Brief December 11Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief December 9Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…
News Brief December 8The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…
News Brief December 8B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as…
News Brief December 3Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…
News Brief December 2CallMiner recently announced advancements to its agentic artificial intelligence (AI) framework, interconnecting analytics and automation workflows across the…
News Brief December 1A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…
News Brief December 1Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…
News Brief November 26