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Alloy Hot Sauce
Alloy Hot Sauce DIgital marketing online internet SEO SEM SMM. Businessman pressing button on screen.

Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…

News Brief November 26
Agentforce 360 Platform Agentforce Studio AI AI agents artificial intelligence salesforce
Salesforce Revolutionizing Business with AI Agents The Future of Smart Automation

Salesforce Adds Deep Observability to Agentforce 360 Platform

Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…

News Brief November 25
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StackAdapt Teamwork, Collaboration, and System Integration Efficient Workflow Processes

StackAdapt Expands ABM Ecosystem with New Integrations

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…

News Brief November 24
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2025 Trilliad Sustainable Growth Study AI artificial intelligence chatbots data integration demand funnel Economy growth paradox KPI Predictive Analytics
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Trilliad’s Details ‘Growth Paradox’ for B2B Marketers

Collaboration across internal teams is vital for B2B organizations seeking sustainable revenue growth in the current business environment,…

News Brief November 24
AI AI agents artificial intelligence Aurasell
Aurasell Diverse Office Portrait of Black Businesswoman in office and thinking while working on laptop, Business marketing, social media update or networking, black woman, African female worker

Aurasell Offers First AI-Native GTM Platform

Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a…

News Brief November 20
intent signals Madison Logic ML Intent Dashboard
Madison Logic 3D Isometric Flat Conceptual Illustration of Digital Marketing Plan

Madison Logic Unveils New Account, Buying Group Intelligence Capabilities

Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…

News Brief November 20
AI artificial intelligence atlasIQ Intelligence Engine pharosIQ
Business to Business Collaboration Concept Featuring Human and AI Partnership for Modern Innovation and Growth

pharosIQ Rolls Out atlasIQ Intelligence Engine

pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage,…

News Brief November 18
ICP ideal customer profile Lift in Branded Search Volume OneScreen.ai OOH advertising Out-of-home Advertising Pipeline Acceleration Spikes in Web Traffic The State of B2B Out-of-Home Advertising Adoption Wynter
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Is a $50 Billion Channel Being Ignored by B2B Marketers?

A new survey found B2B marketers are undervaluing Out-of-Home (OOH) advertising despite a significant portion of companies secretly…

News Brief November 18
Agentic Video Editor AI artificial intelligence Goldcast
Goldcast AI Woman Editing Video Content While Pointing and Wearing Headphones, Working on Laptop.

Goldcast Launches Agentic Video Editor

Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools.…

News Brief November 17
AI artificial intelligence budget CAC Customer Acquisition Cost genAI Marketing Under Pressure: Inside the Minds of 100+ B2B Leaders POM Marketing ROI Staffing Levels vanity metrics
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B2B Marketers Lacking Resources to Meet Demands: POM Report

A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…

News Brief November 17
AdLib CTV Curated.Media libraries programmatic advertising
"Advancing Media Campaigns: Strategic Insights into Consumer Behavior Management and Programmatic Ad Buying"

AdLib, Curated.Media Look to Streamline Programmatic Buying

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…

News Brief November 11
agentic AI genAI generative artificial intelligence Inside the Buyer’s Mind: What Shapes B2B Decisions Today market research Responsive vendors
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GenAI Overtakes Search for a Quarter of B2B Buyers: Report

Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…

News Brief November 11
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