AI agents content workflows go to market strategy GTM workflows Revenue operations revenue teams Sales Enablement Seismic seller productivity workflow automation
Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…
News Brief
July 1
AI Ainsley Rossitto Alex Terry Alliant B2B martech beehiiv Board Member Alliant CEO CEO OroCommerce CEO VanillaSoft Chairman of the Board ContinuumGlobal Chief Revenue Officer Chief Revenue Officer beehiiv Chuck Ott ContinuumGlobal CRO Dave Kellogg David Hood Dreamdata go-to-market Head of Podcasts Dreamdata Jary Carter leadership appointments Marie Aiello OroCommerce personnel moves President and Chairman of the Board Site Impact President OroCommerce Ron Merritt Sales engagement Site Impact VanillaSoft Yoav Kutner
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…
News Brief
July 1
AEO AI search AI visibility Answer Engine Optimization B2B marketing content strategy digital marketing original research SEO third-party reviews
Key Takeaways AI visibility depends heavily on third-party validation, with Rampiq finding that about 85% of citations for broad…
News Brief
June 30
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
ad measurement attention metrics B2B advertising benchmark survey CTV Marketing analytics pause ads programmatic advertising TVision video advertising
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…
News Brief
June 29
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief
June 29
ad inventory Basis curated supply Infolinks marketing operations media buying omnichannel programmatic advertising proprietary placements supply path optimization
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…
News Brief
June 25
AI B2B marketing B2BMX 2026 content marketing demand generation Generative Engine Optimization Pipeline salesforce SEO WordPress VIP
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…
News Brief
June 25
AI content AI Discovery AI email summaries B2B buyers consumer trust email marketing inbox behavior marketer survey measurement Validity
Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…
News Brief
June 24
Acquisition Agentforce AI AI agents artificial intelligence automation customer service Customer Support enterprise AI Fin salesforce service technology
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…
News Brief
June 23
AI Discovery AI search AI Search Optimization brand visibility content optimization GEO Agent GEO Hub Jasper marketing operations share of voice
Key Takeaways Jasper launched AI search optimization capabilities to help brands improve how they appear across AI-powered search…
News Brief
June 23
AI adoption benchmark survey CRM integration GTM leaders Marketing analytics revenue enablement Revenue operations ROI Sales Enablement Seismic
Key Takeaways GTM leaders are prioritizing speed to revenue, but disconnected tools and poor integration are slowing teams…
News Brief
June 22