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Latest In: News Brief

Agentforce AI agents composable content Contentful customer data marketing automation MarTech personalized experiences pipeline generation salesforce
Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers

Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…

News Brief June 3
advertising brand safety connected TV contextual targeting CTV FAST scene-level targeting streaming news Wurl
Wurl: Data Backs Advertising on Streaming News Channels Beautiful Couple Watching News On Television Set in Cozy Loft Apartment. Young Man and Woman are Catching Up With the Latest Events and Enjoying the Weekend in Tastefully Furnished Flat.

Wurl: Data Backs Advertising on Streaming News Channels

Key Takeaways Wurl’s CTV Trends Report argues that advertisers may be missing valuable FAST News audiences by relying…

News Brief June 3
agentic AI AI agents community management conversational commerce creator workflows marketing automation Nectar Agent Nectar Social Social Intelligence Social media marketing
Nectar Social Raises $30M, Rebrands Itself as Nectar Agent Diagram outlining key Startup Funding Stages including bootstrapping, seed round, angel investors, Series A, and IPO. Visual concept for entrepreneurship and business finance

Nectar Social Raises $30M, Rebrands Itself as Nectar Agent

Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…

News Brief June 2
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
Amazon Ads Amazon DSP audience targeting B2B advertising connected TV LinkedIn LinkedIn CTV Ads Microsoft Monetize professional audiences streaming TV
Amazon Ads, LinkedIn Collaboration Focused on CTV Apple iPad Air with multinational entertainment company Amazon Prime Video

Amazon Ads, LinkedIn Collaboration Focused on CTV

Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…

News Brief June 1
2X AI marketing B2B marketing Data analytics executive hires go to market strategy marketing operations Revlo Walker Sands
Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: New Hires at 2X, Revlo, Walker Sands

Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…

News Brief May 28
AI search AI visibility Andrew Higgins buyer behavior Generative Engine Optimization GEO LLM marketing Marketing analytics Parsnipp
Parsnipp Launches GEO Platform Built on Real Buyer Behavior Generative engine optimization GEO diagram showing keywords, content, structured data and ranking concept of digital marketing, search visibility and online growth

Parsnipp Launches GEO Platform Built on Real Buyer Behavior

Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…

News Brief May 28
ABM b2b lead generation buyer intent demand generation event registration First-party Data human validation Pipeline Growth programmatic display advertising revenue-first marketing Vereigen Media Verified Content Engagement
Vereigen Media Launches Revenue-First Demand Generation Programs Phrase demand generation written on note book with a marker pen and eye glasses.

Vereigen Media Launches Revenue-First Demand Generation Programs

Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…

News Brief May 26
AI adoption B2B buying buyer research digital self-service Gartner generative AI sales reps Sales workflows
Gartner AI Is Reshaping B2B Buying, Man In Vr Headset Analysing Data Insights On A Floating Digital Interface

Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap

Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…

News Brief May 26
AI agents automation enterprise software intelligence studio Revenue operations revenue planning sales compensation Xactly
Xactly Launches Fleet of Agents for Revenue Planning, Compensation Person interacting with an AI workflow automation diagram on a tablet, featuring an AI agent, data processing, and connection icons, representing smart process management.

Xactly Launches Fleet of Agents for Revenue Planning, Compensation

Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation,…

News Brief May 25
AI citations AI Content Quality Index content optimization content quality DesignRush fact accuracy Marketing analytics organic search Originality.ai publisher visibility readability website traffic
DesignRush: Content Optimization Conversion Rate Optimization Tool

DesignRush: Content Optimization Is the Only Measured Quality Signal Linked to Traffic

Key Takeaways: DesignRush and Originality.ai found that content optimization was the only measured quality signal tied to traffic,…

News Brief May 25
AI-powered scanning b2b technology business card scanning Covve CRM integration data capture gdpr compliance lead capture rebrand Sales Enablement
Covve Unveils New Brand as Intelligent Lead Capture Platform Agentic ai automates conversational lead intake, validating customer data through lead capture form.

Covve Unveils New Brand as Intelligent Lead Capture Platform for Real‑World Business

Key Takeaways: Covve has rebranded to reflect its shift from a personal contact manager to a B2B-focused intelligent…

News Brief May 21

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