autonomous marketing CDP Cordial cross-channel personalization identity resolution MarTech & Integration triggered revenue Wunderkind
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief
August 17
AI B2B buyers buyer intelligence content strategy GetWhys go to market strategy messaging validation product marketing
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…
News Brief
August 13
AI referral traffic B2B websites brand awareness buyer journey ChatGPT CTV advertising Demandbase Marketing analytics
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief
August 12
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog
June 22
Apollo.io CRM data enrichment event lead capture event strategy in-person events Popl Revenue operations
Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…
News Brief
August 11
AI benchmark survey business performance CMO Council data fragmentation go-to-market execution marketing operations martech maturity
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business…
News Brief
August 11
B2B advertising campaign performance conversion optimization homepage traffic landing pages paid media ROI post-click experience Unbounce
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…
News Brief
August 10
AI discoverability B2B data buyer signals DemandScience Ionic MarTech pipeline intelligence platform tax revenue teams
Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…
News Brief
August 6
AI advertising AI search B2B marketing ChatGPT advertising discoverability GEO marketing technology paid media
Key Takeaways Parsnipp’s Smart LLM Ads combines organic AI visibility insights with paid AI advertising so marketers can…
News Brief
August 5
AI governance AI workflows Corvic AI data integration enterprise AI Intelligence Composition Platform product launch workflow automation
Key Takeaways Corvic AI’s V5 release moves enterprises beyond one-off prompts by turning AI interactions into automated workflows…
News Brief
August 4
AI in Marketing campaign delays email marketing enterprise marketing knak marketing operations marketing production workflow bottlenecks
Key Takeaways A Knak survey found that 85% of teams missed at least one campaign launch date last…
News Brief
August 4
Agentforce agentic AI AI platform B2B support customer success Customer Support enterprise AI Mosaic AI operational costs
Key Takeaways Mosaic AI launched an enterprise AI platform, built by AI PhDs, that connects fragmented data across…
News Brief
August 3