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Latest In: News Brief

B2B buyers Content influencer marketing LinkedIn
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The Rise of B2B Influencers on LinkedIn

Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with…

News Brief June 12
Demand Generation Benchmark Survey
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Last Day to Complete Demand Generation Benchmark Survey is June 13

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy…

News Brief June 12
AI artificial intelligence Contentstack Josette Leslie personalization
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Contentstack Now Offering Real-Time Audience Insights Native in CMS

Contentstack recently announced the addition of real-time audience insights, intelligent content recommendations, and omnichannel journey orchestration to Contentstack…

News Brief June 10
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AI artificial intelligence Invoca Symbl.ai
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Invoca Acquisition Brings AI Capabilities to its Platform

Invoca has signed an agreement to acquire Symbl.ai, an artificial intelligence (AI)-driven human intelligence platform. The deal brings Symbl.ai’s broad…

News Brief June 10
AI artificial intelligence ChatGPT CRM Hubspot
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HubSpot Launches CRM Research Connector with ChatGPT

With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make…

News Brief June 10
customer retention go-to-market Marketing misalignment Mural revenue sales
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Mural: 85% of GTM Teams Confident in Company Collaboration

Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…

News Brief June 9
Adam Carr AI Apollo.io artificial intelligence Marcio Arnecke Product-Led Growth Product-Led Sales sales intelligence
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Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation

Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief…

News Brief June 5
AI artificial intelligence budget CMO Gartner Gartner 2025 CMO Spend Survey
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Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…

News Brief June 5
AI artificial intelligence B2B buyer engagement pharosIQ
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pharosIQ’s Anna Eliot on The Future of B2B Engagement: AI, Intent & Orchestrated Strategy

As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and…

News Brief June 4
Ignition 2025 Agency Pricing and Cash Flow Report
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Unpredictable Cash Flow Forcing Agencies to Delay Hiring, Investments

A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and…

News Brief June 3
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Spend Summer Camp with #B2BMX, Demand Gen Report

School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s…

News Brief June 2
AI artificial intelligence CaptivateIQ compensation State of Incentive Compensation Management Report
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Majority of Companies Report Errors in Commission Payouts: CaptivateIQ

A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational…

News Brief June 2
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