Agentic Experience Platform Agentic World 2026 AI personalization customer data email marketing Engagement-Based Pricing MarTech outcome-based pricing Personalization AI Suite Personalization Studio Rafa Flores real-time personalization Treasure AI Website personalization
Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…
News Brief
October 23
2027 Global Meetings and Events Forecast AI in events American Express Global Business Travel Amex GBT attendee experience B2B events cost per attendee curated networking Dan Beauchamp event marketing event personalization event strategy hands-on workshops Lisa Messina meetings and events research Richard Atkinson-Toal risk management Visit Orlando
Key Takeaways Amex GBT’s 2027 Global Meetings and Events Forecast finds 93% of meeting professionals are optimistic and…
News Brief
October 22
acquisitions Agentforce agentic AI AI Decisioning B2C Marketing Bill Magnuson Braze BrazeAI cross-channel marketing Customer 360 customer engagement Data 360 Jon Hyman mergers and acquisitions Patrick Stokes real-time personalization salesforce Salesforce Marketing Cloud
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…
News Brief
October 21
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog
October 8
10Fold AI Search Visibility ChatGPT Communications Intelligence earned media Google AI Overview LLM Visibility MetricsMatter 5.0 Perplexity PR Measurement Share of Answer share of voice
Key Takeaways 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data…
News Brief
October 19
AEO AI visibility Answer Engine Optimization earned media Generative Engine Optimization generative search GEO Needle public relations SearchTides strategic partnership
Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…
News Brief
October 14
Account Battlecards AI workflows buyer intelligence ChatGPT Claude GTM teams Informa TechTarget intent data MCP Server Model Context Protocol Personalized Outreach
Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…
News Brief
October 13
account intelligence Agentic GTM AI agents Brand Refresh Contextual Intelligence Platform HG Insights HG MCP Server HG Superagent intent data technographic data TrustRadius
Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…
News Brief
October 13
B2B buyers buyer engagement content strategy Deal Acceleration Digital Sales Room Liferay microsites personalization Sales Enablement
Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…
News Brief
October 12
AI in sales B2B sales technology buyer intelligence Common Room Conversation Intelligence go-to-market Revenue operations revenue OS Sales Enablement sales forecasting Zoom Zoom Revenue Accelerator
Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…
News Brief
October 12
Agent Builder AI agents data enrichment Deep Mode Gong Gong Assistant Gong Enrich Gong Revenue Graph Mission Callisto Revenue AI sales data
Key Takeaways Gong launched Mission Callisto, anchored by Gong Enrich, which fills account and contact data gaps in…
News Brief
October 12
ABM agentic AI B2B marketing growth services MaaS marketing as a service marketing operations Trilliad
Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…
News Brief
October 7