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Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva

Canva Acquisitions Expands Marketing AI Capabilities

Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…

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DerivateX Study Finds B2B SaaS Companies Are Invisible to AI-Assisted Buyers

Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention…

News Brief April 21
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Content Marketing Jobs are Splitting in Two: Semrush

Key takeaways: Content marketing roles are polarizing between hands-on creators and senior growth leaders. Data literacy and storytelling…

News Brief April 21
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

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Focus on MarTech Integration, Not New Tools

Key takeaways: B2B marketers  are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…

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Companies Are Adjusting Incentive Compensation Faster Than Ever: CaptivateIQ

Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI…

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5W PR Launches Digital Growth Program Tailored to B2B Clients

Key takeaways:  5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand…

News Brief April 16
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Global IT Spending to Approach $5 Trillion in 2026: HG Insights

Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up…

News Brief April 15
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Demandbase AI Now Available for Modern GTM Teams

Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and…

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HubSpot, TikTok Integration Allows for Better B2B Tracking

Key takeaways: The integration allows syncing TikTok ads and organic content with HubSpot’s CRM for better targeting and…

News Brief April 13
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Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams

Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will…

News Brief April 13
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Conductor Partners With Acquia to Focus on AI Content Optimization

Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…

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