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Clutch Launches First B2B Services Marketplace App on ChatGPT

Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping…

News Brief May 12
AI AI adoption AI trust artificial intelligence Gong research revenue growth transparency
Gong Transparency in AI A Group of Professionals Collaborating on AI Ethics, Safety, Justice, and Transparency with Charts and Data Analysis on Laptops and Notebooks. Amity

New Gong Research Reveals Transparency Key to Competitive AI Advantage

Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…

News Brief May 12
AI-native platform buyer engagement content management field sales GenieAI revenue effectiveness revenue intelligence Sales Enablement Showpad
Showpad AI Sales Revenue Young woman showing salesman stats on cellphone during informal meeting

Showpad AI Unifies Content, Engagement & Revenue

Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…

News Brief May 11
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI AI messaging artificial intelligence Campaign Optimizer ContinuumGlobal marketing performance Smart Marketing Engine
ContinuumGlobal Campaign Optimizer A strategic email outreach campaign targeting B2B decision makers with personalized messages and offers

ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance

Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…

News Brief May 7
AI AI-driven growth AppDirect artificial intelligence partner ecosystem Partnerstack subscription commerce
AppDirect Acquires PartnerStack Business negotiation, deal making or acquisition, merger vector concept. Two men shaking hands. Minimal design. Eps10 illustration

AppDirect Acquires PartnerStack to Power Growth

Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a…

News Brief May 7
AI AI go-to-market artificial intelligence B2B marketing Demandbase MarketBridge Premier+ Partner Tier
Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner Team Collaboration on Artificial Intelligence Data Analysis and Business Strategy Planning with Technology Integration. Amity

Demandbase Launches Premier+ Partner Tier, Names Marketbridge Inaugural Partner

Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market…

News Brief May 7
agentic marketing AI AI marketing artificial intelligence Bain Capital Ventures Goldman Sachs Hightouch Series D funding
Hightouch Raises $150 million with Backing from Goldman Sachs, Bain Funding Concept

Hightouch Raises $150M with Backing from Goldman Sachs, Bain

Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…

News Brief May 6
buyer signals contact-level marketing GTM orchestration Influ2 Salesforce attribution
Vector website design template . GTM Go To Market acronym. business concept background. illustration for website banner, marketing materials, business presentation, online advertising

Influ2 Launches Contact-Level GTM Orchestration

Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel…

News Brief May 6
AI AI in Marketing artificial intelligence B2B marketing B2B Summit North America buyer engagement Forrester Forrester report go to market strategy marketing transformation The GTM Singularity Is Here
Forrester ARC The GTM Singularity Is Here Wholesale Account Executives/Managers go the extra mile for their clients. They secure new accounts, nurture existing relationships, and work collaboratively with businesses to understand their needs and deliver solutions, ensuring long term partnerships and mutual benefit.

Forrester Report Calls for New GTM Approach by B2B Leaders

Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration…

News Brief May 5
Adthena AI AI advertising artificial intelligence campaign optimization ChatGPT Ads keyword migration paid search
Adthena Paid and Organic Search Results concept. SEO optimization for Serp search engine results pages vector illustration

Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns

Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…

News Brief May 4
AI AI chatbots artificial intelligence B2B software buyer behavior G2 research vendor selection
G2’s The Answer Economy: How AI Search Is Rewiring B2B Software Buying Chatbot conversation Ai Artificial Intelligence technology online. Chat boss AI analysis Find information and answer questions about the real estate sales program. robot application, OpenAI generate.

Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2

Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…

News Brief May 4
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