Latest In: News Brief

Connected TV Circana’s research friendship, people, technology and entertainment concept A mother and son holds a smartphones in theirs hands using a DLNA in the living room in front of the TV, enjoying numerous content over

How Marketers Can Win as TV and Ecommerce Converge

Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…

News Brief May 14

Greenfire Strategy Acquires 21b Consulting B2B marketing strategy concept. business to business, E commerce, Professional business and commerce collaboration. Person holding B2B icon on virtual screen.

Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients

Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…

News Brief May 13

G2 Unveils Tools to Build Trust in AI Answer Era

Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…

News Brief May 13

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11

Gong Transparency in AI A Group of Professionals Collaborating on AI Ethics, Safety, Justice, and Transparency with Charts and Data Analysis on Laptops and Notebooks. Amity

New Gong Research Reveals Transparency Key to Competitive AI Advantage

Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…

News Brief May 12

Showpad AI Sales Revenue Young woman showing salesman stats on cellphone during informal meeting

Showpad AI Unifies Content, Engagement & Revenue

Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…

News Brief May 11

MiQ B2B Marketing Funnel Digital marketing for promotion of products with social media, email, website and channel search engine.Attract organic traffic for big sales.

MiQ Report: B2B Marketers Must Replace Funnels With Flexibility

Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…

News Brief May 11

ContinuumGlobal Campaign Optimizer A strategic email outreach campaign targeting B2B decision makers with personalized messages and offers

ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance

Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…

News Brief May 7

AppDirect Acquires PartnerStack Business negotiation, deal making or acquisition, merger vector concept. Two men shaking hands. Minimal design. Eps10 illustration

AppDirect Acquires PartnerStack to Power Growth

Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a…

News Brief May 7

Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner Team Collaboration on Artificial Intelligence Data Analysis and Business Strategy Planning with Technology Integration. Amity

Demandbase Launches Premier+ Partner Tier, Names Marketbridge Inaugural Partner

Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market…

News Brief May 7

Hightouch Raises $150 million with Backing from Goldman Sachs, Bain Funding Concept

Hightouch Raises $150M with Backing from Goldman Sachs, Bain

Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…

News Brief May 6

Vector website design template . GTM Go To Market acronym. business concept background. illustration for website banner, marketing materials, business presentation, online advertising

Influ2 Launches Contact-Level GTM Orchestration

Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel…

News Brief May 6