AdLib, Curated.Media Look to Streamline Programmatic Buying
To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…
News Brief November 11To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…
News Brief November 11Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…
News Brief November 11ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief November 10A new report from Hightouch found that even though marketers most often cite tools as their top pain…
News Brief November 10Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives…
News Brief November 6StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution…
News Brief November 6Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new…
News Brief November 4A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match…
News Brief November 4Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and…
News Brief November 3As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing,…
News Brief November 3Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager.…
News Brief October 29