HubSpot Launches First CRM Connector for Anthropic’s Claude
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those…
News Brief August 26
Latest In: News Brief
AI Use in Marketing Increasing Despite Lack of Training
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training…
News Brief August 26
Clari, Salesloft to Merge
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies…
News Brief August 25
HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched…
News Brief August 19
While B2B Content Volume Grows, Budgets Barely Budge as AI Adoption Rises
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without…
News Brief August 19
Landbase Acqusition Offers Expansion into Inbound Marketing
Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation,…
News Brief August 18
Madison Logic, ZoomInfo Announce Strategic Partnership
Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a…
News Brief August 14
Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious…
News Brief August 12
Xactly Launches Industry-First AI Agents Focused on Sales Performance Management
On their Intelligent Revenue Platform, Xactly in now offering Intelligence AI Agents that transforms how Sales Performance Management…
News Brief August 11
Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report
Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance,…
News Brief August 11
New AI-Powered Adaptive Identity Resolution Offered by Hightouch
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to…
News Brief August 5
DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting
DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels,…
News Brief August 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
