21b Consulting Greenfire Strategy Hubspot mid-market growth Revenue operations
Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…
News Brief
May 13
AI AI search AI Tools artificial intelligence buyer insights competitive advantage G2 innovations LinkedIn verification market intelligence software buying
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…
News Brief
May 13
AI AI buying artificial intelligence B2B services marketplace buyer discovery ChatGPT app Clutch marketplace data service provider search verified reviews
Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping…
News Brief
May 12
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
AI-native platform buyer engagement content management field sales GenieAI revenue effectiveness revenue intelligence Sales Enablement Showpad
Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…
News Brief
May 11
AI AI shopping artificial intelligence consumer behavior cross-channel marketing marketing funnel measurement challenges MiQ second-screen behavior social commerce
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief
May 11
AI AI messaging artificial intelligence Campaign Optimizer ContinuumGlobal marketing performance Smart Marketing Engine
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…
News Brief
May 7
AI AI-driven growth AppDirect artificial intelligence partner ecosystem Partnerstack subscription commerce
Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a…
News Brief
May 7
AI AI go-to-market artificial intelligence B2B marketing Demandbase MarketBridge Premier+ Partner Tier
Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market…
News Brief
May 7
agentic marketing AI AI marketing artificial intelligence Bain Capital Ventures Goldman Sachs Hightouch Series D funding
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital…
News Brief
May 6
buyer signals contact-level marketing GTM orchestration Influ2 Salesforce attribution
Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel…
News Brief
May 6
AI AI in Marketing artificial intelligence B2B marketing B2B Summit North America buyer engagement Forrester Forrester report go to market strategy marketing transformation The GTM Singularity Is Here
Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration…
News Brief
May 5