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Salesforce Adds Deep Observability to Agentforce 360 Platform

Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…

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StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…

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Trilliad’s Details ‘Growth Paradox’ for B2B Marketers

Collaboration across internal teams is vital for B2B organizations seeking sustainable revenue growth in the current business environment,…

News Brief November 24
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Aurasell Offers First AI-Native GTM Platform

Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a…

News Brief November 20
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Madison Logic Unveils New Account, Buying Group Intelligence Capabilities

Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…

News Brief November 20
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pharosIQ Rolls Out atlasIQ Intelligence Engine

pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage,…

News Brief November 18
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Is a $50 Billion Channel Being Ignored by B2B Marketers?

A new survey found B2B marketers are undervaluing Out-of-Home (OOH) advertising despite a significant portion of companies secretly…

News Brief November 18
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Goldcast Launches Agentic Video Editor

Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools.…

News Brief November 17
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B2B Marketers Lacking Resources to Meet Demands: POM Report

A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…

News Brief November 17
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AdLib, Curated.Media Look to Streamline Programmatic Buying

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…

News Brief November 11
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GenAI Overtakes Search for a Quarter of B2B Buyers: Report

Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…

News Brief November 11
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ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform 

ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…

News Brief November 10
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