Circana Report Details Business Value of Influencer Marketing
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and…
News Brief July 2
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Seismic Extends Aura Agents Across GTM Workflows
Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and…
News Brief July 1
Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…
News Brief July 1
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…
News Brief June 30
WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…
News Brief June 29
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief June 29
Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…
News Brief June 25
Turning Content into Pipeline in the Age of AI: Lessons from 2026 B2BMX
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…
News Brief June 25
Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up
Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…
News Brief June 24
Salesforce to Acquire Fin to Boost AI Capabilities
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…
News Brief June 23
Jasper Launches End-to-End AI Search Optimization for Marketers
Key Takeaways Jasper launched AI search optimization capabilities to help brands improve how they appear across AI-powered search…
News Brief June 23
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