33Across CPO ad tech leadership Adswerve CEO AI marketing innovation Apollo.io leadership B2B advertising B2B marketing leadership demand generation DemandScience executives digital advertising technology executive appointments go to market strategy growth marketing marketing operations marketing technology executives PubMatic CMO TECH B2B Marketing appointments
Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects…
News Brief
March 26
ad experiments advertising optimization AI advertising AI personalization AI-driven campaigns B2B Growth B2B marketing Google Ads LinkedIn Ads Multiply omni-channel advertising Self-Learning Ads
Multiply, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has emerged from stealth with…
News Brief
March 26
ContinuumGlobal dark mode rendering email deliverability email marketing email personalization enterprise marketing Inbox Monster marketing operations personalization QA tools real-time rendering Smart Marketing Engine
ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing…
News Brief
March 25
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog
March 17
B2B buying trends B2B marketing decision-making marketing strategies online communities peer validation Reddit Reddit research SurveyMonkey trust in business
A joint survey from SurveyMonkey and Reddit showcase a fundamental shift in how business decisions are made as buyers…
News Brief
March 24
AI-native marketing platform AI-powered marketing solutions audience data solutions B2B growth solutions CTV advertising measurable campaign optimization OneMagnify acquisition Optimal acquisition paid media expansion paid search Paid Social performance marketing programmatic advertising
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…
News Brief
March 23
ad performance advertising platforms B2B advertising B2B marketing customer journey Dreamdata LinkedIn marketing benchmarks paid social budgets ROAS
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…
News Brief
March 23
AI media decisioning audience activation business impact Chalice AI data collaboration Growth Scored Audiences LiveRamp marketing innovation outcome-driven audiences predictive scoring
Chalice AI, the platform-independent AI media decisioning company, has entered into strategic partnership with LiveRamp, the leading data…
News Brief
March 19
agency solutions B2B Demand Generation B2B marketing data-driven strategies Demand.com enterprise demand generation global audience measurable ROI partner activation performance marketing Pipeline Growth scalable programs
DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The new name…
News Brief
March 19
AdClarity advertising insights advertising metrics BIScience cross-media advertising CTV digital advertising local advertising Marketing analytics media mix revenue growth TV Intelligence Suite U.S. linear TV
BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…
News Brief
March 18
AI agents AI in sales artificial intelligence B2B buyers B2B purchasing B2B sales buyer experience buyer value clarity digital buying journey Gartner survey rep-free experience Sales Enablement sales strategy self-directed buying
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…
News Brief
March 17
Informa TechTarget Patrick Martell
TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director…
News Brief
March 16
