Intentsify Acquires Salutary Data
Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a premier…
News Brief February 5
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DemandFlow Announces Partnership with LeadConnector
DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered…
News Brief February 4
Making Impactful Videos in the Age of AI
As artificial intelligence (AI) adoption accelerates, a new survey from video platform Animoto finds marketers risk alienating audiences…
News Brief February 3
CMO’s New Content Priorities to Win Influence as Search Declines
B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand…
News Brief February 2
Pipeline360 Launches New B2B Advertising Solution
Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment…
News Brief January 29
Marketing Movers: Recent Hires at beehiiv, PolyAI, Xactly, Marketbridge and The Pipeline Group
beehiiv Names Preeya Goenka CCO, Dan Krenitsyn COO beehiiv, the newsletter-first operating system for the content economy, announced…
News Brief January 29
Multi-Channel Marketing Opportunities for Super Sunday
With the New England Patriots set to face off two Sundays from now against the Seattle Seahawks, marketers…
News Brief January 27
Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers
Channel99 has launched Paid Search Optimization, a new capability designed to help B2B marketers improve the financial efficiency…
News Brief January 26
Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information,…
News Brief January 26
New Cordial AI Agents Bridge Gap Between Insight, Action
Cordial announced two new artificial intelligence (AI) agents— focused on email production and data intelligence— designed to automate…
News Brief January 20
Cvent Enters into Agreement to Purchase ON24
Cvent has acquired another content platform built focused on B2B webinars and events. ON24, an intelligent engagement platform…
News Brief January 15
2X Acquisition Expands Marketing-as-a-Service to GTM Orchestration
2X recently acquired The Kiln, a top-performing Clay partner with deep expertise in go-to-market (GTM) engineering services. This acquisition expands…
News Brief January 13
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
