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Bombora Dynamic Data Visualization Showcasing Market Trends and Analytics on a Digital Trading Platform During Active Trading Hours. Generative AI

Bombora Debuts Curated Ecosystem Audiences

Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new…

News Brief November 4
AI AI Age AI Tools artificial intelligence Baby Boomers ChatGPT CoPilot Gemini gen z Generative Engine Optimization GEO Perplexity search engine optimization SEO TrustRadius
Trust Radius Businessman improves work efficiency with AI tools, automates operations, solves challenges, and enhances productivity using chatbot platforms and digital workflow systems.

TrustRadius Goes Beyond the B2B Buzzwords with New AI Tools Report

A new research report from TrustRadius focused on helping  B2B companies better understand the tech landscape to match…

News Brief November 4
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Fullstory Deal Adobe

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and…

News Brief November 3
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Forrester’s B2B Marketing Predictions for 2026 planning strategy business marketing for growth and success project. Businessman presenting proposal or sale data analysis dashboard for annual forecast vector illustration flat design.

Forrester’s B2B Marketing Predictions for 2026

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing,…

News Brief November 3
account personalization Beyond ABM: Reach Buyers Within Accounts With Contact-Level Marketing conversion rates data Dmitri Lisitski engaging buyers Forrester gen AI generative artificial intelligence Influ2 sales funnel
Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…

News Brief October 30
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Wunderkind Audiences for Meta to Turn First-Party Identity Into Paid Social Power

Wunderkind Introduces New Product for Meta Audiences

Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager.…

News Brief October 29
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AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial…

News Brief October 28
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Vibe.co A person holds a remote in front of a vibrant TV screen, ready to browse and enjoy shows

Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…

News Brief October 27
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A modern office scene with two smiling customer service agents and a friendly robot assistant, all wearing headsets and working on laptops in a bright, glass walled space.

Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen

Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s…

News Brief October 23
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Deep Researcher

Gong Unveils New AI Innovations to Help Rev Teams

At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential…

News Brief October 22
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lemlist Claap Deal

Sales Engagement Platform lemlist Acquires AI Platform Claap

Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales…

News Brief October 21
Branch State of App Growth
Branch has released its State of App Growth report

Branch Report Details State of Mobile Marketing

Branch has released its State of App Growth report that show companies struggling to have a fully unified view…

News Brief October 21
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