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AI-native marketing platform AI-powered marketing solutions audience data solutions B2B growth solutions CTV advertising measurable campaign optimization OneMagnify acquisition Optimal acquisition paid media expansion paid search Paid Social performance marketing programmatic advertising
OneMagnify acquires Optimal Illuminating Business Growth Visualizing success through strategy sales leads and marketing in a modern office with

OneMagnify Acquires Optimal’s Performance Marketing Business

OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…

News Brief March 23
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LinkedIn Outperforms All B2B Ad Platforms: Dreamdata

LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…

News Brief March 23
AI media decisioning audience activation business impact Chalice AI data collaboration Growth Scored Audiences LiveRamp marketing innovation outcome-driven audiences predictive scoring
Chalice AI LiveRamp Growth Scores Businessman Pushing Credit Score Gauge Needle from Poor to Excellent, Concept of Financial Growth, Debt Management, Credit Repair, and Improving Credit History with Credit Card and Coins Vector.

LiveRamp, Chalice AI Partnership Offers Growth Scored Audiences

Chalice AI, the platform-independent AI media decisioning company, has entered into strategic partnership with LiveRamp, the leading data…

News Brief March 19
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
AdClarity advertising insights advertising metrics BIScience cross-media advertising CTV digital advertising local advertising Marketing analytics media mix revenue growth TV Intelligence Suite U.S. linear TV
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BIScience Expands AdClarity Into Cross-Media Ad Coverage

BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…

News Brief March 18
AI agents AI in sales artificial intelligence B2B buyers B2B purchasing B2B sales buyer experience buyer value clarity digital buying journey Gartner survey rep-free experience Sales Enablement sales strategy self-directed buying
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Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience

Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…

News Brief March 17
Informa TechTarget Patrick Martell
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Informa TechTarget Names Patrick Martell Chair

TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director…

News Brief March 16
2026 marketing trends B2B marketing demand generation Energize Marketing intent data marketing insights marketing maturity pipeline mandate revenue accountability sales alignment
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Energize Marketing: 2026 The Year of the Pipeline Mandate

A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline…

News Brief March 11
B2B buyer engagement B2B content syndication b2b lead generation B2B marketing strategy B2B revenue operations consent-driven marketing content performance measurement demand generation solutions first-party marketing data modern B2B marketing VCE model Verified Content Engagement
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Vereigen Media Focused on Modern Approach to Content Syndication

B2B marketing organizations are facing growing pressure to prove real audience interest. To solve this problem, Vereigen Media…

News Brief March 10
1to1 content personalization AI-driven content B2B buyer trust B2B Demand Generation B2B marketing buyer journey personalization demand generation go-to-market strategies INFUSE InkHub personalized buyer experience
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Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience

Infuse, a global leader in B2B demand generation, and InkHub, creator of the AI-powered 1to1 Content personalization platform,…

News Brief March 10
AI Search Visibility AI Visibility Optimization artificial intelligence B2B Brands B2B marketing B2B Pipeline Growth B2B Sales Alignment buyer signals Content Architecture content clusters content strategy Content-IQ demand generation DemandScience large language models marketing technology Marketing Yield pipeline generation real-time personalization revenue generation Structured Content web personalization
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DemandScience’s Content-IQ Increases AI Visibility for B2B Brands

DemandScience has launched Content-IQ, a proprietary system designed to help B2B organizations restore authority, improve artificial intelligence (AI) visibility,…

News Brief March 9
ABM Maturity Drives Results buying groups Demandbase MAP marketing automation platforms sales-marketing alignment The B2B AI GTM Report: Benchmarks for a New Era
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Labs by Demandbase Publishes New GTM-centered Report

In the ever-evolving world of B2B marketing and sales, understanding what truly drives revenue has often been a…

News Brief March 9
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