Bridging the AI Performance Gap: Insights from Highspot’s GTM Report
A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns…
News Brief September 15
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Madison Logic Expands Partnership with Adobe
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel…
News Brief September 11
Contentstack’s Agent OS Power Adaptive Experiences
Contentstack is rolling out new agentic artificial intelligence (AI) capabilities allow brands to create real-time, contextually-relevant digital experiences.…
News Brief September 9
Global B2B Demand Generation Service Market to Reach $15B by 2033
With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…
News Brief September 9
Accenture Acquires MomentumABM
Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded…
News Brief September 8
Annual Report Ranks B2B Marketing Agencies
The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking Report for…
News Brief September 8
HubSpot Offering New AI Features Marketing, Sales and Commerce Hubs
As part of its Fall Spotlight product showcase at INBOUND, HubSpot today has unveiled updates to Sales Hub and…
News Brief September 3
Olto Raises $5.1M for AI B2B Solutions
Olto has raised $5.1 million in pre-seed funding for their artificial intelligence (AI) demo engineer that enable B2B…
News Brief September 2
Georgian Unveils AI Adoption Enterprise & Growth-Stage Report
As artificial intelligence (AI) becoming increasingly embedded across both R&D and GTM workflows, integration is varying significantly by…
News Brief September 2
CaptivateIQ Unifies Sales Planning, Incentive Compensation
CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities…
News Brief August 29
StackAdapt Unveils App Designed for First-Party Data
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to…
News Brief August 28
HubSpot Launches First CRM Connector for Anthropic’s Claude
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those…
News Brief August 26
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
