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AI artificial intelligence CMOs conversational AI Gartner personalization
Customer journey target customer, buyer persona customer behaviour, Businessman journey evaluation of customer, Personalization marketing, customer centric strategies drive revenue growth, digital

Gartner Survey Reveals the Pitfalls of Personalization to Avoid

As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B…

News Brief July 14
B2B pipeline campaign activation data Impartner INFUSE ROI sales funnel
Marketing Funnel Visualization on Laptop

Infuse, Impartner Partner to Deliver Turnkey Channel Demand Programs

Infuse and Impartner have comes together in a strategic partnership designed to transform how vendors and their partners…

News Brief July 9
AI artificial intelligence Call Centers CallMiner customer experience CX VOCALLS
Chat with Al, Artificial Intelligence. man using mobile phone for AI technology smart robot and hold the virtual scree online on hand. Internet use for conversation information for answer assistant.

CallMiner Acquires VOCALLS

CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a…

News Brief July 8
B2B Marketing Exchange
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