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B2B buyers CSOs Gartner
Businessman managing digital procurement process with contract, invoice, approval documents, representing B2B sourcing, vendor management, supply chain, e procurement, paperless contract workflow.

3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner

What is the best way to reach B2B buyers? For many, it is one that involves little or…

News Brief July 1
BDR business development representative conversion rates Informa TechTarget SalesLoft
Ecommerce analytic, data driven marketing, customer decision, review, experience concept, flat design vector banner with character figure.

Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting 

Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline,…

News Brief June 30
Agentforce AI artificial intelligence Marc Benioff salesforce
Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce’s Benioff: Everything Has Changed with AI

The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the…

News Brief June 30
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