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customer retention go-to-market Marketing misalignment Mural revenue sales
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Mural: 85% of GTM Teams Confident in Company Collaboration

Mural’s 2025 Global Go-to-Market (GTM) Alignment Gap Index uncovered that GTM teams made up of sales, marketing, and research…

News Brief June 9
Adam Carr AI Apollo.io artificial intelligence Marcio Arnecke Product-Led Growth Product-Led Sales sales intelligence
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Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation

Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief…

News Brief June 5
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Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…

News Brief June 5
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