Autopilot, AI, and Preventing the Death of Curiosity in Marketing
Leo Burnett, the grandfather of human-centric advertising, once said, “Curiosity about life, in all its aspects, I think,…
Demanding Views October 20
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What Good Looks Like in B2B Sales Data in 2026
Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…
Demanding Views October 16
A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Judgment Day: Why Cutting the Content Marketing Team Was a Mistake
When OpenAI posted a role for a B2B content marketing lead with a salary range up to $295,000,…
Demanding Views October 9
The End of “More”
Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…
Demanding Views October 7
Retail Media’s Scale Obsession Is Solving the Wrong Problem
The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…
Demanding Views October 6
The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes…
Demanding Views October 2
Why Revenue Leaders Need a Connected Commerce Chain
Today’s revenue leaders are navigating one of the most volatile markets in recent history, as they navigate economic…
Demanding Views October 1
Why Most Enterprise Brands Are Invisible to AI
A VP of revenue operations at a 1,800-person SaaS company opens ChatGPT. She asks: “best revenue intelligence platforms…
Demanding Views September 30
Does the AI Agent Get Commission?
I have been asking a version of this question for months, and it usually gets a laugh before…
Demanding Views September 29
How Marketers Can Add AI Without Adding Friction
Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…
Demanding Views September 25
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