AI Can Drive Better Results, but it Matters What it’s Built On
Speed is the part of the artificial intelligence (AI) story everyone leads with. Teams that used to wait…
Demanding Views July 21
Latest In: Demanding Views
We Need to Talk About AI-Generated Client Drafts
GenAI can do so many cool things. Written content generation is one of the most obvious capabilities, and…
Demanding Views July 17
What the World Cup Teaches Us About Peak Demand and How to Survive It
Every four years, billions of people try to do the same thing at the same moment: watch a…
Demanding Views July 14
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
The Demand Gen Engine: Why Evaluation Is Being Curated by AI
A buyer opens a browser tab and types, “Best solutions for…” Before a single traditional search result appears,…
Demanding Views July 7
Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention
On April 1, 2026, something quiet happened inside the Ford dealer portal that most of the auto industry…
Demanding Views July 2
Your Revenue Enablement Technology Stack Is Broken. Here’s How to Fix It
Great technology stacks have something in common with great fine dining establishments: In lieu of inundating users with…
Demanding Views June 30
Why Enterprise AI Video Fails Without Personalization
Artificial intelligence (AI) video is having a moment, and for good reason. Enterprise teams across marketing, customer experience,…
Demanding Views June 26
Agentic Commerce Is Coming. Marketers Need to Start Winning at the Discovery Layer
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all).…
Demanding Views June 23
Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with…
Demanding Views June 19
The Demand Engine: Why B2B Awareness Is About Relevance, Not Reach
For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…
Demanding Views June 16
Ad Tech Learned to Game Itself
Over the past two decades, digital advertising did not gradually become inefficient by accident. The industry trained its…
Demanding Views June 12
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