What to Measure When Your Best Buyers Never Click
Over the past decade, marketers got their hands on more data about audience behavior than ever before, and…
Demanding Views November 13
Latest In: Demanding Views
Handing Reps Claude Isn’t A Sales AI Strategy. Here’s What To Do Instead
Ask me which product is doing the most to reshape sales technology right now, and I won’t point…
Demanding Views November 12
5 Ways AI Closes the Cross-Sell Execution Gap
Most of the conversation about AI and B2B revenue has centered on acquisition: the AI-augmented buyer who researches,…
Demanding Views November 10
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Marketers Lose a Quarter of Their Budgets To Fraud, and AI Is Going To Make it Worse
You may know the famous John Wannamaker quote: “Half the money I waste on advertising. The trouble is,…
Demanding Views November 5
The AI Delegation Gap and the Future of Trust in Advertising
In a few short years, AI has completely redefined how the majority of marketing teams work. Marketers use…
Demanding Views November 3
Why Do CMOs Have One of the Shortest Tenures?
CMOs today have more performance data than any generation of marketing leaders before them, and yet it is…
Demanding Views October 30
Why CMOs Should Care About GTM Engineering
CMOs are under growing pressure to prove strategic business impact, not just marketing performance. The leaders who are…
Demanding Views October 29
The Brief Is The New Bottleneck In Agency AI Workflows
In May, Google announced a feature called AI Brief. It’s a Gemini-powered interface that lets advertisers steer AI…
Demanding Views October 27
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting…
Demanding Views October 23
Check the Date on Your Buying Group Stats
Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…
Demanding Views October 22
Autopilot, AI, and Preventing the Death of Curiosity in Marketing
Leo Burnett, the grandfather of human-centric advertising, once said, “Curiosity about life, in all its aspects, I think,…
Demanding Views October 20
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