A Single Algorithm Approach to Retargeting Doesn’t Work Anymore
Consumer behavior, particularly spending behavior, is becoming more difficult to predict. Not long ago, professional marketers used ‘personas’…
Demanding Views November 6
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Marketers Lose a Quarter of Their Budgets To Fraud, and AI Is Going To Make it Worse
You may know the famous John Wannamaker quote: “Half the money I waste on advertising. The trouble is,…
Demanding Views November 5
The AI Delegation Gap and the Future of Trust in Advertising
In a few short years, AI has completely redefined how the majority of marketing teams work. Marketers use…
Demanding Views November 3
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Why CMOs Should Care About GTM Engineering
CMOs are under growing pressure to prove strategic business impact, not just marketing performance. The leaders who are…
Demanding Views October 29
The Brief Is The New Bottleneck In Agency AI Workflows
In May, Google announced a feature called AI Brief. It’s a Gemini-powered interface that lets advertisers steer AI…
Demanding Views October 27
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting…
Demanding Views October 23
Check the Date on Your Buying Group Stats
Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…
Demanding Views October 22
Autopilot, AI, and Preventing the Death of Curiosity in Marketing
Leo Burnett, the grandfather of human-centric advertising, once said, “Curiosity about life, in all its aspects, I think,…
Demanding Views October 20
What Good Looks Like in B2B Sales Data in 2026
Most people in this industry don’t realize that every working day, roughly 13,600 B2B contacts change jobs. That’s…
Demanding Views October 16
A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
Build “Pain Backward,” Not “Tool Forward:” How B2B Leaders Stop Tech-Driven Revenue Drag
Every B2B leadership team knows the feeling: your revenue stack grows every quarter, yet pipeline velocity keeps slowing…
Demanding Views October 13
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