Retail Media’s Scale Obsession Is Solving the Wrong Problem
The retail media industry has decided that bigger networks, budgets and AI investments will win the market. It’s…
Demanding Views October 6
Latest In: Demanding Views
The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes…
Demanding Views October 2
Why Revenue Leaders Need a Connected Commerce Chain
Today’s revenue leaders are navigating one of the most volatile markets in recent history, as they navigate economic…
Demanding Views October 1
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Does the AI Agent Get Commission?
I have been asking a version of this question for months, and it usually gets a laugh before…
Demanding Views September 29
How Marketers Can Add AI Without Adding Friction
Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…
Demanding Views September 25
The CFO Problem in Marketing: Why Attribution Is No Longer Enough
According to new research, only 22% of marketers strongly feel they have enough data to justify value to…
Demanding Views September 24
Marketing Has a Scaling Problem: More Spend isn’t Driving Better Returns
Retail media spend for CPG brands is continuing to rise, but returns aren’t keeping pace. Last year, Amazon’s…
Demanding Views September 22
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But…
Demanding Views September 18
Why Demand Gen Video Shouldn’t Chase Virality
Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…
Demanding Views September 17
Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact
AI adoption has become nearly universal across the enterprise. But a fundamental test remains: are organizations getting measurable…
Demanding Views September 15
When AI Makes Demand Generation Look Smarter Than It Is, and How to Solve for That
AI has become an important part of many organizations’ operations, and your company’s demand generation team isn’t immune.…
Demanding Views September 11
Resources
