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Spotting Weak AI Content in Proposals: A Practical Guide

Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in…

Demanding Views December 5
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Great Marketing Starts with Great Data

B2B marketing has always been about getting the right message to the right buyer at the right time.…

Demanding Views November 25
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Rewriting the Rules of Performance Marketing: The Creator-Led Growth Advantage

Consumers today have more choice and more control when it comes to shopping. Social media platforms like TikTok,…

Demanding Views November 21
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