Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity…
Demanding Views August 14
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The Agent Debate Is Asking the Wrong Question
The conversation about AI agents in the enterprise has split into two camps, and both of them are…
Demanding Views August 13
Ads Are Coming to AI Chatbots. Can the Industry Verify Them?
Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI’s recent addition…
Demanding Views August 11
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