Latest In: Demanding Views

AI visibility b2b content category authority content strategy earned media GEO proprietary data thought leadership
DGR Skyword Andrew C. Wheeler Three Signals That Make Your Brand Impossible for AI to Ignore

Three Signals That Make Your Brand Impossible for AI to Ignore

Key Takeaways AI summaries are where buyers find their information. Optimizing for AI search with mass-produced content won’t…

Demanding Views August 4
AI adoption AI infrastructure B2B marketing cross-functional teams generative AI innovation marketing operations organizational change
DGR Patrick Shea AdDaptive Making AI Innovation Stick Across The Organization

From Pilot Projects to Progress: Making AI Innovation Stick Across The Organization

Key Takeaway The B2B companies falling behind on AI aren’t short on advanced technologies. They’re short on infrastructure—…

Demanding Views July 31
AI in channel Channel Marketing co-selling marketing measurement MDF partner enablement partner programs vendor strategy
DGR Kenneth Fox The Five Critical Pitfalls of MDF Programs

The Five Critical Pitfalls of MDF Programs

During my career, I have had the privilege of working with some of the most forward-thinking channel leaders…

Demanding Views July 28
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