Latest In: Demanding Views

B2B advertising data strategies demand generation go to market strategy Marketing analytics Measurement & Attribution Revenue/Sales Operations
DGR DV Abby Borden

Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?

Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt…

Demanding Views April 7
agentic AI AI adoption Banking Business Strategy digital transformation Enterprise Intelligence generative AI Insurance Operational Excellence productivity
DGR DV Buying Groups EdgeVerve

Scaling Enterprise Intelligence with Agentic AI Platforms

Today’s business leaders face a pivotal moment. Organizations that have not yet embraced digital transformation and artificial intelligence…

Demanding Views April 3
AI in B2B Research B2B buyers B2B marketing buyer behavior customer reviews demand generation lead generation Marketing Transparency personalization Self-Serve Evaluation Social Proof Third-Party Validation
DGR DV Erica Flynn (1)

The Demand Gen Engine: Why Buyer Interest Now Starts With Proof

In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…

Demanding Views March 31
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series