RollWorks, an ABM platform and division of AdRoll Group, has launched a new Identification Solution designed to help B2B companies identify the best accounts to target with account-based marketing and sales programs.

RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast hosted by Demand Gen Report, Jessica Cross, Head of Account-Based Marketing at RollWorks, will discuss how the company used hyper-personalized advertisements and direct mail packages to target outbound accounts and boost conversion rates.