The idea of a physical event focused on webinars is a bit ironic, but the more than 600 attendees that gathered in San Francisco this week for the third annual Webinar World demonstrated that the evolution of online events is having a fundamental influence on overall content and marketing strategies.
The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of Marketing report shows that more than half (52%) of marketers engage customers in real time across one or more channels, signaling how progressive businesses are identifying opportunities for more personalized engagement with potential customers on their terms. This can be attributed to the growing adoption of AI and increase in data sources to enhance customer engagement, according to the report.
Survey Anyplace is a survey creation and management tool that aims to improve data collection by improving surveys. The platform is designed to create modern surveys that engage respondents, are easy to answer and are optimized for mobile devices.
The platform is positioned to let users create, customize, send and analyze surveys. Features include:
Survey Anyplace can be used for marketing, training, events and more.
It is positioned to integrate with over 750 applications including CRM and email marketing systems, such as Salesforce, Mail Chimp and Active Campaign.
Pricing information is available here.
Current users include KBC, BBDO, Bare International and more.
Survey Anyplace is designed to help users create entertaining surveys that deliver serious results. It includes a number of unique features, such as offline functionality and personalized PDF reports, to help users generate greater response rates and better feedback.
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Infor, a cloud-based business applications provider, unveiled a new integration between its CRM offering and LinkedIn Sales Navigator. The integration is designed to streamline the user experience between both solutions and position sales reps with relevant data and insights to enhance customer engagement.
BrandMaker’s Customer Engagement Cloud is a combination of marketing software, methodology and best practices designed to maximize the effectiveness of lead generation/marketing communications efforts by aligning prospects with the right content, at the right time to create qualified leads.
Marketing automation software provider Act-On Software has launched a new product bundle to complement Microsoft Dynamics CRM, Power BI and Microsoft Outlook. The company said the bundle will help front-office departments deliver more intelligent customer engagement at scale.
A revolution is happening in sales enablement, breaking the logjams of the past to help organizations achieve double-digit improvement in sales conversion rates and revenue growth.
The driver? Technology designed for usability.
Callidus Software, a cloud-based marketing, sales and customer experience solution provider, has acquired the technology assets of enterprise gamification company Badgeville for $7.5 million in an all-cash deal. Callidus said it intends to integrate Badgeville’s customer engagement, employee collaboration and performance management solutions into its configure-price-quote (CPQ) offering.