Demand generation platform provider Metadata has raised $2 million in seed funding.
According to Metadata, the funding will accelerate the growth and scaling of its sales, marketing and product development efforts. Additionally, the capital will help it expand its integration with complementary SaaS products, the company said.
“A targeted pipeline can run three times faster if you use retargeting and custom audiences,” said Gil Allouche, Co-Founder and CEO of Metadata, in a statement. “[The solution] increases the likelihood and cost effectiveness of new customer acquisition by automatically targeting prospects who most closely resemble your qualified leads — people who have actually expressed interest in your product.”
The finance round was led by Hillsven Capital, with additional participation from Greycroft Partners, 500 Startups, Right Side Capital Partners and angel investors.
Founded in 2015, Metadata has developed a patent-pending intelligent demand generation platform for B2B marketers. The company said its platform combines first-party data from internal CRM, marketing automation platforms and third-party data signals to build active personas and construct new-new qualified prospect lists.
