PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger campaigns, added personalization and more, according to the company.
The four planned investment efforts include:
- A new, 55,000-square-foot production facility located in the United States to accommodate growing business demands, while also housing art production and fulfillment equipment;
- A new European distribution facility to scale the capabilities to meet demand for direct mail and digital marketing privacy that complies with the new GDPR regulations;
- Operations and production innovation to further scale personalized, individualized production with minimal error; and
- Technology integrations, including recent integrations with Salesforce, Marketo, Oracle and Engagio.
"The pace of growth for PFL has been tremendous, but only because we strive to stay a step ahead of the change that sales and marketing professionals face each day," said Andrew Field, Founder and CEO of PFL, in a statement. "Our vision is to create a competitive advantage for our clients, a new capability to help them interact with and reach the consideration of today's busy and evasive buyer."