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Engagio Partners With Bombora To Operationalize Intent Data

B2B marketing engagement software provider Engagio has partnered with Bombora, a provider of B2B intent data. The product integration positions both companies to combine first-party engagement data with third-party intent insight to help clients measure demand for accounts, prioritize actions by sales teams and orchestrate plays across channels.

5 Must Haves To Maximize Account-Based Experiences

1adobeDVIn this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an effective B2B marketing strategy to generate revenue and increase ROI.

6sense Unveils Account-Based Retargeting Tool

6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects across all channels. As part of 6sense’s Account-Based Orchestration Platform, the tool is designed to create audiences in Google Ads, Display & Video 360 and other similar platforms using the platform’s predicted account, persona, buying stage and behavioral data.

The B2B CMO Balancing Act: 13 Top CMOs Share Insights On Shifting Priorities For Teams, Tech And Customer Experience

B2B CMOs are shifting focus to expanded revenue responsibilities, which means they are increasingly being asked to own their numbers with heightened involvement in the customer experience and communication across the organization with strong teams. This requires today’s CMO to transform into a leader that focuses on brand storytelling, strong talent retention and team building, revenue- and customer-focused, as well as maximizing the efficiency of their tech stack.

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