Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150 million since the company filed a Hart-Scott-Rodino notification. That filing is only required when a deal is more than $150 million.
The acquisition enables Madison Logic to continue developing products and expand its reach into new verticals and geographies, as well as make acquisitions, according to Clarion.
"It’s a great time to be a B2B marketer, but there are also significant challenges. This acquisition puts Madison Logic in a better position to help address those challenges," said Tom O'Regan, CEO of Madison Logic, in an interview with Demand Gen Report. "With the resources this acquisition gives us, we’ll be able to double down on the technology that underlies Activate ABM, giving marketers even more insight into the accounts that matter most to them, and running the display and demand generation programs that can deliver real ROI."
“We are in a media landscape where B2B marketers require clear ROI from their marketing solutions,” said David Ragins, Managing Director with Clarion Capital Partners, in a statement. “Madison Logic is uniquely positioned to capitalize on this transformation thanks to its exceptional data-driven account based marketing products and industry leadership position.”