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5 Ways Advertisers Can Beat Ad Blockers

Tony Danna headshotThe adoption of ad blockers has taken off among internet users that prefer the ad-free content experience. This shift is hurting digital advertisers who have been relying on display ads as an inbound channel to reach new audiences and broadcast messaging.

Adobe Launches Tool That Measures Content On Social Media

1adobeAdobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see how their content performs on social channels, the company said.

Bloomberg Media Launches B2B Marketing Service Group For Content Creation

placeitBloomberg Media is launching a B2B marketing services group in an effort to diversify beyond media such as TV, radio, magazine publishing and digital properties, according to The Wall Street Journal. The group will work closely with Kinection, the company’s recently launched custom content studio, to help B2B advertisers establish marketing strategies and content for Bloomberg outlets and media properties using intelligence and data.

Measuring Marketing Performance To Enhance Future Campaigns

When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to measure, such as click-through rates on email campaigns or the number of followers on social media, but these metrics don’t dive into the impact marketing activities have on a business’ bottom line. Companies such as Mongo DB are not only measuring marketing performance on a larger scale, but also on a content engagement level, to help determine this impact and enhance future performance.

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