Many marketers are combining inbound and outbound channels rather than relying heavily on one or the other for an approach that some have dubbed “all-bound marketing” to generate better business results.
The adoption of ad blockers has taken off among internet users that prefer the ad-free content experience. This shift is hurting digital advertisers who have been relying on display ads as an inbound channel to reach new audiences and broadcast messaging.
Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see how their content performs on social channels, the company said.
No matter what industry they’re in, B2B small business owners have a few things in common: limited time and resources, relatively small budgets and a desire to self-educate on the fly.
When it comes to marketing to small businesses, it’s important for companies to understand these pain points to help SMB owners solve their challenges.
Bloomberg Media is launching a B2B marketing services group in an effort to diversify beyond media such as TV, radio, magazine publishing and digital properties, according to The Wall Street Journal. The group will work closely with Kinection, the company’s recently launched custom content studio, to help B2B advertisers establish marketing strategies and content for Bloomberg outlets and media properties using intelligence and data.