Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see how their content performs on social channels, the company said.
Using digital tags, which are codes inserted to keep track of content on the Internet, Adobe said the new tool will make measuring social content “more digestible,” and enable marketers to see what’s working — and what isn’t — on a larger scale, according to AdWeek.
Tracking content on social media is becoming more and more crucial for marketers. According to Demand Gen Report’s 2016 Content Preference Survey showed that LinkedIn (85%), Twitter (62%) and Facebook (39%) were ranked second, third and fourth among the top channels for sharing business-related content.