Latest In: measurement tools

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Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…

Industry News February 7
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Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners

Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners

Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…

Industry News October 9
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Oktopost Partners With Twitter For Social Content Insights

Oktopost Partners With Twitter For Social Content Insights

Oktopost, a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement…

Industry News December 9
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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